Approximately 15,000 local stores in Bengal have partnered with Amazon India to supply fresh flowers, rangoli, and puja essentials for various new year celebrations such as Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, and more.
Stores offering home furnishings, kitchenware, personal care items, computers, and peripherals have also collaborated with Amazon for this special occasion.
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The e-commerce company’s local partner stores are situated in Kolkata, Howrah, Durgapur, Nadia, Hooghly, and Kharagpur. Abhishek Jain, the head of local shops at Amazon India, mentioned that the orders will be delivered from these locations.
The festivals of Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, Maha Vishubha, and Sankranti are celebrated in various regions. Many of these new year celebrations are also observed in Bengal by the respective communities residing there.
Jain commented, “This year, nearly 4,700 sellers are providing approximately 60,000 festival-themed products across India on our platform. We anticipate an increase in the number of sellers on our platform.”
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