Yousta, the vibrant fashion brand catering to the youth under Reliance Retail, is thrilled to announce the inauguration of its second store in Pune, located at Phoenix Marketcity. The grand opening was graced by Bollywood star Shraddha Kapoor, adding a touch of glamour and excitement to the occasion.

Known for her impeccable style, Shraddha Kapoor explored the trendy offerings at Yousta, expressing admiration for the diverse range of fashionable ensembles. She praised Yousta’s innovative use of technology, particularly highlighting the seamless shopping experience provided by self-checkout booths and QR code accessibility.

This latest expansion represents Yousta’s second endeavor in Pune, extending its reach beyond AeroMall. With a proven track record of success in multiple Indian cities, Yousta aims to cater to Pune’s fashion enthusiasts with its dynamic and budget-friendly collections, captivating young consumers since its inception in 2023.

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Yousta’s dedication to affordability is clear through its broad selection of stylish clothing, priced below INR 499, with none going over INR 999. The Phoenix Marketcity store features a diverse range of fashionable outfits, unisex merchandise, and weekly fashion releases from the “Starring Now” collection.

Embracing modern retail practices, the Yousta store ensures a contemporary and tech-savvy shopping experience, offering QR codes for seamless information access, self-checkout counters, and charging stations for electronic devices.

Beyond fashion, Yousta is committed to community engagement, collaborating with non-profit organizations to support clothing donations, contribute to community programs, and advocate for sustainability.

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