Every summer, groundwater levels in India decline, leading residents in multiple cities to depend on alternative water sources. A significant issue arising from this is the inconsistent water quality. Amidst this severe summer, where half of Bengaluru’s borewells have dried up and residents are apprehensive about the water quality, DrinkPrime, India’s foremost drinking water company, is pioneering the #WaterSafetyWithDrinkPrime initiative. They are going door-to-door to test and guarantee water quality, marking a groundbreaking effort in the Indian water purifier industry.
As residents increasingly rely on tankers fetching water from questionable sources, there’s growing concern about the water quality they receive. To address this, the DrinkPrime team utilizes a mobile water quality testing laboratory to visit people’s homes and provide complimentary water quality tests, ensuring the safety of their drinking water. For instance, during a water contamination crisis in July 2023, they conducted free water quality tests for all residents at the Mahaveer Ranches apartment in Bengaluru.
“We are dedicated to going an extra mile for people, especially during difficult times like the summer season. The #WaterSafetyWithDrinkPrime campaign aims to address residents’ concerns about water quality. Following a water quality test, they will receive a DrinkPrime-approved water quality report, providing peace of mind. It all starts with recognising the problem, which is what DrinkPrime’s Co-founder and CEO, Vijender Reddy Muthyala, hopes to educate people about.
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DrinkPrime’s mobile water quality testing laboratory is currently touring various areas in Bengaluru, beginning with HSR Layout. The #WaterSafetyWithDrinkPrime initiative, launched on March 11, will continue until April 7, 2024. Conducting thorough water quality assessments, the DrinkPrime team strives to deliver comprehensive reports on seven key water quality parameters – total dissolved solids (TDS), pH, hardness, alkalinity, chlorine, chloride, and iron – to homeowners and tenants.
Discussing the initiative, Manas Ranjan Hota, Co-founder & COO of DrinkPrime, stated, “This initiative aims to make it easy for Bengaluru residents to have their water tested. All they need to do is reach out to us.”
“Water gets consumed frequently throughout the day, but people rarely pay as much attention to its quality as they do to food. “Everyone should be aware of what they’re consuming, especially those who live permanently in Bengaluru,” said Arjun Sharma, who had his water quality tested in HSR Layout.
“If Bengaluru residents come across the #WaterSafetyWithDrinkPrime initiative vehicle on the road, simply snap a photo, post it on our Instagram or Twitter, and tag us. We have an exciting surprise gift waiting for you,” mentioned Manas.
Committed to advancing water safety and tackling the challenges of water scarcity, DrinkPrime is steadfast in employing innovative solutions and technology to provide safe drinking water to communities nationwide. The 8-year-old startup was recently honored with the Inc42 Fast 42 award in the Growth category and also recorded the highest number of monthly installs in the water purifier industry in February.
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