Bira 91, India’s leading craft beer company and one of the fastest-growing beer brands globally, has partnered with New Belgium Brewing, one of the largest craft brewers in the United States, to introduce “Chutney Sour.” This collaborative beer combines the vibrant flavors of Indian street food with the renowned craft brewing heritage of Colorado.
Brewed using Tamarind, a tangy fruit commonly found in Indian chutneys and curries, this beer is crafted based on the timeless Dubbel, a Belgian-style ale honed to perfection by the New Belgium Brewery.
The beer made its debut simultaneously at the companies’ own taprooms – Bengaluru & Delhi-NCR in India for Bira 91 and Fort Collins, Colorado for New Belgium Brewery. This launch was strategically planned to coincide with the Indian Spring festival of Holi, a jubilant occasion celebrated for its vibrant colors, diverse flavors, and symbolism of renewal.
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Holi has transcended its traditional boundaries and now enjoys widespread recognition, with numerous cities globally hosting a plethora of festivities. These include music festivals, outdoor block parties, color runs, and culinary events, all celebrating the spirit of the festival.
Ankur Jain, Founder and CEO, Bira 91, said “We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the center of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing, and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!”
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“India is known for its exciting culinary flavors, and we’re excited to partner with Bira 91 on a beer that brings these flavors to life for our Fort Collins craft enthusiasts,”“Collaborations like this allow us to play with new and unexpected flavor combinations and invest in our best-in-class beer innovation,” said New Belgium CEO Shaun Belongie.
The beers will undergo a single brewing cycle and will be available exclusively in the taprooms until supplies are depleted.
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