Back in 2018, PepsiCo made waves in the sparkling water scene by introducing bubly sparkling water. Fast forward to today, and they’re at it again with an exciting addition: bubly burst. This fresh offering is a delicious, fruit-infused sparkling water beverage boasting vibrant flavors, vivid hues, no extra sugar, and low calories. Alongside its flavorful twist, bubly burst continues the playful spirit of the original bubly line, featuring whimsical messages and cheerful greetings on its packaging.
With a delightful mix of flavors and a playful fizziness, the new bubly burst comes in six tantalizing options: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. Each flavor contains just 10 calories or fewer, without any added sugar, delivering a burst of fruity goodness. Packaged in 100% recycled PET single-serve 16.9oz bottles, bubly burst will be conveniently available nationwide at grocery stores, gas stations, convenience stores, and online.
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“Since we created and launched the bubly brand six years ago, bubly has taken the sparkling water category by storm – skyrocketing to the #1 brand in awareness, and the #1 most preferred sparkling water brand in the marketplace. As the category has become more mainstream, new consumers are coming into the space looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water, while maintaining many of the same credentials that the sparkling water category is known for today. That is what bubly burst is bringing to the table – sparkling water with a delicious burst of fruit flavor, all brought about in a way that only the bubly brand can,” said Todd Kaplan, chief marketing officer – Pepsi and Sparkling Water.
“We are confident in the strength of the bubly brand to stretch into this new space, providing consumers with the same fun and playful energy they love and have come to expect from bubly. The launch of bubly burst is a big bet for our organization that will truly accelerate bubly’s growth to entirely new heights while expanding its consumer base as the brand continues to assert its leadership role within the sparkling water category,” he added.
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