Trilliant, a US-based coffee manufacturer, has rolled out two new innovations: Victor Allen’s Breyers Cookies & Cream and Magnum Double Caramel RTD iced coffees.
The Magnum Double Caramel iced coffee offers a blend of chocolate, caramel, and ice cream flavors, whereas Breyers Iced Coffee presents a ready-to-drink option infused with cookies and cream flavor.
The iced coffees offered by Trilliant are made with real cream and sugar, ensuring a balanced fusion of coffee, flavor, and energy, as emphasized by the company.
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Zac McAuley, director of brand marketing, Victor Allen’s Coffee, said, “At Victor Allen’s, we are excited to continue to provide our fans with new and exciting flavour innovations to help deliver indulgent experiences never before possible within RTD iced coffee. Many consumers are increasingly wanting more flavour variety outside of the basic mocha, vanilla and caramel…and we’re excited to continue to tap into these trends with such indulgent and historic Unilever brands like Magnum and Breyers.
Lisa Vortsman, chief marketing officer, US ice cream at Unilever, added, “Unilever is delighted to team up with Victor Allen’s to provide ice cream lovers with a whole new way to enjoy the beloved brands of Breyers and Magnum. We are excited to deliver delicious moments of enjoyment to fans throughout the day…Whether it’s an ice cream treat after dinner or a bottle of iced coffee on the way to work.”
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Last year, Victor Allen partnered with Mars Wrigley to introduce two RTD iced coffee beverages, available in Twix and Snickers varieties.
Victor Allen’s Magnum and Breyers Iced Coffees are now readily available for purchase at various retailers throughout the United States.