Nykaa-KK Beauty, a joint venture between Bollywood star Katrina Kaif, Nykaa, and Matrix India Entertainment, is gearing up for aggressive overseas expansion, with a primary focus on the Gulf region in the coming year, as revealed by the actress-turned-entrepreneur.
“We have just launched in Dubai, and we have quite an extensive rollout plan for the Gulf over the next one year,” Kaif said, adding the company will launch in 2 new markets, without revealing the names.
The company, known for producing products under the Kay Beauty brand, also intends to bolster its offline presence in India. Currently, its revenue is heavily reliant on online commerce.
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“Our sales are dominated by online, but we are expanding our offline sales at a rapid pace. I want to see the brand grow both online and offline, and at the moment we are doing that very successfully,” she said.
In efforts to expand its consumer reach, Kay Beauty has forged a partnership with UP Warriorz, the Women’s Premier League team owned by Capri Global.
“We will shed a spotlight on UP Warriorz players, bringing them to the forefront. I would like to see female athletes celebrated in the world of beauty,” Kaif said, adding that the WPL is an incredible initiative to promote women’s cricket.
Kaif mentioned that Kay Beauty has experienced remarkable growth and is fulfilling orders across more than 1,600 cities, encompassing major metropolitan areas as well as tier-2 and tier-3 cities.
“We have had phenomenal offline growth through our retail stores,” she said.
Kay Beauty products have been successful, she said, since they offer luxury quality at an accessible price point.
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