Swiss Beauty, a prominent colour cosmetics brand, has revealed plans to expand its retail presence, with a goal to double its exclusive brand outlets in 12 Indian cities by the end of the 2024-25 fiscal year. With a current network comprising 25,500 retail touch points across over 550 cities, the brand aims to elevate this number to 30,000 by extending into tier 2 and smart cities, as stated by Swiss Beauty in a recent announcement.

The brand aims to double its Exclusive Brand Outlets (EBOs) across 12 Indian cities by March 2024-25, reaching a total of 24 outlets. Additionally, it intends to inaugurate 147 beauty-assisted outlets throughout India and expand its presence by over 450 touch points in general trade during the 2024-25 period, according to the statement.

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It has established its presence in cities such as Chandigarh, Udaipur, Lucknow, Pune, Kolkata, Surat, Bengaluru, Bhopal, and Amritsar.

“Since 60 per cent of our revenue comes from offline markets, we are geared up to go stronger on expanding our retail touch points in the next 12 months adding new locations to an already present robust network of over 25,500 touch points and reaching it to 30,000,” Swiss Beauty CEO Saahil Nayar said.

Further, he said, “Around 40 per cent of our business comes from tier 2 and smart cities, and we intend to expand our presence in these regions.”

Nayar, however, did not disclose the overall business volume or revenue.

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