Zomato announced that its female delivery partners now have the option to wear kurtas instead of the standard Zomato t-shirts as part of their uniforms.

This decision comes in response to feedback from numerous female employees who expressed discomfort with the Western-style Zomato t-shirts.

In a post on LinkedIn, Zomato shared a video and wrote “Starting today, Zomato women delivery partners can choose to wear a kurta.”

The video showcased several Zomato delivery women donning the new kurtas provided by the company, engaging in what seemed to be a celebratory photoshoot. It documented their expressions of appreciation and endorsement for the company’s considerate gesture.

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“Many female delivery partners expressed discomfort with the western-style Zomato t-shirts. So, we gave them a choice,” Zomato specified.

After wearing the kurta, one of the ‘happy’ women said, “Pocket bhi hain (It has pockets too).”

The video has amassed thousands of likes and positive reactions from social media users, with many expressing appreciation for the company’s “considerate” gesture.

“I have started loving this brand more and more, not just because of their service, but because of their thoughts and culture,” a user said. “Thanks, Zomato, for creating opportunities for people and saving thousands of lives,” another person said.

“Such a great initiative to encourage a nurturing and caring workspace for all,” a comment read.