Ace Turtle, India’s forefront technology-native retail company, has partnered with Shoppers Stop, India’s premium omnichannel fashion and beauty destination, to introduce Dockers, the leading global khaki brand. This collaboration heralds the arrival of Dockers’ versatile and enduring men’s collection in 15 Shoppers Stop stores and shoppersstop.com, marking a significant milestone for both retail giants.
The assortment of Dockers at Shoppers Stop presents a meticulously selected array of apparel and accessories designed specifically for the modern Indian shopper. Spanning from chinos and shirts to sweaters and jackets, every item embodies Dockers’ commitment to exceptional craftsmanship, inventive materials, and enduring style. Whether navigating urban environments or embarking on new adventures, Dockers encourages individuals to confidently express their true selves with style.
Continue Exploring: French apparel brand Kiabi partners with Myntra for Indian debut
Kavindra Mishra, Customer Care Associate, Executive Director, and CEO of Shoppers Stop Ltd said, “It has been our constant endeavor to offer premium brands to Indian consumers. In line with our journey towards premiumization, our strategic collaboration with Ace Turtle to launch Dockers signifies our commitment to curating the best brands for our customers. Dockers brings a timeless blend of quality and style that resonates with the evolving preferences of the modern Indian consumer. Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist.”
Nitin Chhabra, CEO of Ace Turtle, the exclusive licensee of Dockers in India, stated, “We are delighted to partner with Shoppers Stop to reach a wider audience across the country. Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success. We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”
Continue Exploring: California lifestyle apparel brand Dockers makes big bet on Indian market, plans five store openings in first year
