Zepto, the quick-commerce unicorn, stated that its membership programme Zepto Pass has attracted one million sign-ups within one week of its launch.
Taking to social media platform X, chief executive officer Aadit Palicha said, “The energy at Zepto feels just like the early days, and I’ve never been more excited about our company’s momentum and strength of execution.”
The membership, priced at INR 99 per month, provides unlimited free deliveries for orders worth INR 99 or more, along with discounts of up to 20% based on the order value.
According to sources familiar with the matter, certain users are eligible for discounts on orders exceeding INR 299, while for others, the threshold stands at INR 699. Additionally, it’s noted that the company is extending this service to select users at an introductory rate of INR 19.
With the launch of ‘Pass’, Zepto has become the second quick commerce firm to offer subscription benefits, following Swiggy Instamart. In contrast, Zomato does not extend benefits from its Gold subscription to its quick commerce service Blinkit.
Continue Exploring: Zepto launches Zepto Pass membership program for all users, offering exclusive benefits