On Friday, Pepsi, the American beverage giant, unveiled its new global logo worldwide, marking its first significant global redesign in 14 years.
In India, the company revealed its new globe logo at the Gateway of India in Mumbai, showcasing a digital artwork that introduced the brand’s updated color palette of electric blue and black.
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“The new logo thoughtfully borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi,” the company said in a release.
“We are thrilled to reveal Pepsi’s refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities,” said Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India.
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