Kiko Live, a Software as a Service (SaaS) solution for local stores, has joined the Open Network for Digital Commerce (ONDC) network as a seller.
The Kiko app solution was originally designed to aid local retailers in managing their delivery orders through phone calls, WhatsApp, and other channels. On the ONDC network, Kiko aims to tap into a broader customer base, providing an expanded choice for buyers.
“We are gradually onboarding our list of retailers onto the ONDC network due to the overwhelming surge in orders. Some sellers are already receiving 20-25 orders daily without running promotions. Orders are growing at over 100% week on week, leading us to scale our operations and support teams, too. Our sellers maintain a near 100% fill rate and successful delivery rate, a trend we aim to sustain during our expansion,” said Kiko’s founder Alok Chawla.
Kiko Live Aims to Assist 50,000 New Sellers:
Retailers utilizing the Kiko app can explore and receive orders from a vast pool of potential customers via the ONDC network. The Kiko seller app additionally provides integrated payment and hyperlocal logistics solutions to registered retailers. The company stated that in the next few quarters, it intends to assist more than 50,000 new sellers, particularly those venturing into online selling for the first time, to join the network.
In November, Hindustan Unilever Limited (HUL) announced its commitment to onboarding nearly 1.3 million kirana stores on ONDC, aiding them in competing with e-commerce and quick-service grocery retailers.
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“We are delighted to witness Kiko’s remarkable growth on ONDC. We strive to create a transparent ecommerce ecosystem with equal opportunities for all and Kiko’s success adds to the vibrancy and success of our Network,” said ONDC MD and CEO T Koshy.
Kiko Live is supported by early-stage investors, including 9 Unicorns, Venture Catalysts, SOSV, and GSF, along with angel investors like the Chief Executive Officers of Indiamart, Spotify India, and Nazara.