Around 75,000 merchants experienced growth in the double digits, while more than 20,000 sellers saw a tenfold increase in their business on Meesho, the ecommerce platform backed by Softbank, as reported on Sunday.
Meesho reported a profit for the current year and claims to have maintained profitability since it first reported its performance in July.
The company claimed that nearly 10,000 Meesho sellers crossed the INR 1 crore sales mark and 130,000 registered sales of over INR 1 lakh during 2023. Around “60% of these sellers come from small towns like Avinashi, Bharuch, Fiazabad and Silchar”, Meesho said.
Meesho mentioned that it added around 7 lakh new sellers this year, bringing the total number to 1.5 million.
The company documented transactions for 14 crore customers and asserted that almost 80% of the orders originated from tier-2 and smaller markets.
Continue Exploring: Meesho reports 14 Crore customer transactions in 2023, with 80% of orders originating beyond tier 2 cities
Meesho said it recorded a unique pattern of customers placing maximum orders on Sunday.
“Indian shoppers have consistently crowned Sundays as the ultimate shopping day for two consecutive years, beginning with an early bird rush at 7 AM and culminating in the wee hours at 3 AM,” the statement said.
A customer from Surat placed over 20,000 orders for artificial jewellery, the highest on an individual basis, and continues to shop on the platform.
“More than 6.7 million customers turned to Meesho to shop for hair fall control remedies. As awareness around self-care deepens, there is a discernible shift in consumer habits, with ceauty & personal care witnessing a 40% surge in growth,” the statement said.
