Pukpip has unveiled its latest frozen delight, Real Banana Bites. The new product consists of 16 frozen banana slices, coated in milk chocolate, dark chocolate, or peanut butter.
The market release for the three upcoming frozen variations is scheduled for March 2024. Both the dark chocolate and peanut butter options will be vegan, and each pouch will offer four servings.
Pukpip made its debut in January, introducing boxes containing three frozen bananas dipped in either milk or dark chocolate. In July, a white chocolate option was included in the product lineup.
Zara Godfrey, managing director of Pupkip, commented, “Following the fantastic response to our frozen bananas, we are super excited to bring a sharing bag option to shelves”.
Pukpip’s bananas are responsibly sourced by using bananas that have been rejected from export due to small imperfections on their skin or because they are the wrong shape or size. The banana peels are then upcycled back into the ecosystem.
Zara continued, “The indulgent frozen fruit category has already been proven in the US, and with discussion in the UK rightly focussed on ultra processed foods now, we know consumers are looking for more real fruit products without artificial ingredients. Our Real Banana Bites are made with real banana slices and chocolate or peanut butter, nothing artificial. Bites deliver on convenience as well as permissible indulgence, allowing consumers to treat themselves, while getting more fruit into the diet.”
Real Banana Bites will be available from March 2024.