Magicpin reported on Thursday that food delivery orders soared by over twofold to one million during the cricket World Cup matches on the government-backed Open Network for Digital Commerce (ONDC) network, surpassing the monthly average.
Magicpin reported handling 35,000 food orders during the India versus Pakistan match on October 14, with orders reaching a peak of 50,000 on a single day during the India versus Australia match.
“Magicpin has crossed 10 lakh food delivery orders for the entire duration of the World Cup between October 5 and November 19. The number of orders soared beyond expectations as ONDC’s demand grew on magicpin’s own buyer app and through other large buyer apps like Paytm, Phonepe’s Pincode and Ola,” the company said in a statement.
Previously, the company had announced its plans to offer discounts totaling INR 50-100 crore at the beginning of the World Cup for cricket fans, extending across food delivery and various other categories such as dining out, fashion, and groceries, turning this event into a festive experience for the fans.
“I’m incredibly proud to have witnessed the record-breaking number of 10 lakh orders on magicpin under the ONDC umbrella this past month and half. This milestone reflects our collaboration with the ONDC team and the combined relentless efforts to provide the best local discovery and rewards platform for the cricket lovers and Indians celebrating Diwali, other festivals,” magicpin CEO and co-founder Anshoo Sharma said.
In June, magicpin surpassed 30,000 orders per day. Preceding the World Cup, magicpin asserts to have maintained an average monthly order volume of approximately 400,000.
“This milestone is a result of the scale of the magicpin’s food delivery business, which is also witnessing 2 times growth month-on-month,” Sharma said.