On Wednesday, Coca-Cola India announced its entry into the ready-to-drink tea beverages market with the introduction of ‘Honest Tea.’ This brand falls under the ownership of Honest, a subsidiary of the Coca-Cola Company.
The organic green tea used in the product will be procured from the Makaibari Tea Estate, owned by Luxmi Tea Co Private Ltd based in Kolkata, as per company statements.
The two companies signed a Memorandum of Understanding (MoU) on this matter during the seventh edition of the Bengal Global Business Summit (BGBS) held here.
The motive behind the launch was to offer consumers a broader range of beverage choices, as stated by a senior official from Coca-Cola India & Southwest Asia.
He further mentioned that the iced green tea will be available in Lemon-Tulsi and Mango variations.