HELL ENERGY is proud to announce the signing of two prominent Indian cricketers, Shardul Thakur and Mohammad Shami, as their exclusive brand ambassadors. This partnership is a celebration of the deep-rooted passion for cricket in a nation where the sport holds a special place in the hearts of millions. In a joint effort, these two cricket stars have introduced a limited-edition energy beverage, HELL Cricket Crazy, to honor this shared enthusiasm for the game.
Shardul Thakur and Mohammad Shami are accomplished Indian cricketers, proudly donning the Indian national cricket team jersey in all formats of the game.
In its efforts to bolster its brand presence and show support for a variety of sporting events, HELL ENERGY previously co-sponsored the AT&T Williams Formula One Team during its early stages of international expansion. Furthermore, the brand exhibited its steadfast dedication to football by launching the special edition HELL Football Fanatic Drink, featuring refreshing tutti-fruity flavored energy beverages encased in football-themed aluminum cans.
Unnikannan Gangadharan, Country Head, “HELL ENERGY India said, “HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connection. We are proud to associate ourselves with two outstanding cricketers during the most sought-after Cricket Tournament in 2023. The dynamism, style, and flair that these two cricketers exude fits the message that we want the brand to stand for with their undying passion for the game.”
