Boermarke, a Netherlands-based dairy and plant-based business, has announced its intention to go fully vegan.
The company is transferring its dairy operations to its local counterpart, Zuivelhoeve, and aims to offer an exclusively vegan product lineup under its own brand, Vairy, or through private-label agreements throughout Europe by 2026.
Enschede-based Boermarke, which has been a stalwart in the Dutch dairy market for over three decades, has decided to undergo a transformation towards solely offering plant-based options. This bold decision stems from a remarkable reported 800% surge in its vegan dairy production over the past three years.
It also said customers “want the strict separation of dairy and vegetable production to avoid mixing”.
In 2015, the company introduced its plant-based brand, Vairy, starting with coconut yogurt. Since then, they have extended their product range to include vegan cheese and ice cream.
Boermarke reported that their product range can be found in 80% of Dutch supermarkets and is also accessible through leading grocery chains in Germany.
On transferring the dairy business to a peer, the company said its entire staff of 180 will be retained and will “remain involved in the growth of its own Vairy brand and the production of house brands for other companies”.
It added that it “looks forward to the future as a leading producer and developer of plant-based dairy substitutes and remains committed to providing tasty, affordable and sustainable alternatives to dairy products”.