Freshey’s, the ready-to-cook (RTC) label operating within the BrandsNext conglomerate, WayCool’s flourishing FMCG division, has made an exciting debut in the Indian bread market by introducing Malabar Parota and Whole Wheat Chapati. BrandsNext’s strategic maneuver is geared toward enhancing its RTC range, enriching consumers’ choices, and providing added convenience.
Building on its success in the batter, value-added dairy, and bread sectors, this fresh product line aims to meet the changing culinary preferences of consumers, striving to recreate a restaurant-quality dining experience within the confines of their homes. As it extends its reach into the thriving functional market sector, these innovative products deliver convenience while upholding exceptional quality and flavor.
BP Ravindran, CEO of BrandsNext, commented, “As consumers increasingly embrace convenience and seek relief from their daily routines, the ready-to-eat/ready-to-cook sector is witnessing remarkable growth at a rate of 16 percent. These trends signify a significant shift towards accessible and delightful dining experiences, reflecting the changing tastes and preferences of our society. At Freshey’s, we are at the forefront of this transformation, redefining the way people savor quick and delicious meals. With the launch of Parota and Chapati, we aim to meet the specific requirements of our customers, who are in search of options that offer restaurant-like taste and quality. For those seeking a speedy and hassle-free meal or a tasty and convenient quick bite, Freshey’s Chapati and Parotta are the ideal choices. We believe that with this milestone, we will further solidify our presence in the RTC category.”
Adhering to the product strategy of “Restaurant-like Fun, Fresh at Home,” Freshey’s Malabar Parota features an irresistible flakiness and distinctive layers that rival the best restaurants. Additionally, the Whole Wheat Chapati offers enduring softness that complements any meal of the day, crafted from the finest Chakki Fresh Atta Each Chapati and Parota pack is a rich source of fiber and protein, thanks to natural ingredients like soy flour. These products are available in 400g and 550g SKUs, accessible at over 2000+ retail outlets in Chennai.