Liquor companies are optimistic that residents of Delhi will choose to enjoy their beverages at home as the city prepares to close markets and malls for a three-day period this weekend.
A significant decline in sales is expected for bars and restaurants due to the closure of all commercial establishments in the New Delhi district from September 8 to 10. However, industry executives are optimistic that this shortfall could be offset by heightened consumption in hotels hosting a substantial number of world leaders and delegates.
“While stocking up is possible at the hotels which are largely booked because of the G20 summit, small to medium restaurants may not see many customers as people would avoid venturing out during this period,” said Nita Kapoor, chief executive officer of International Spirits and Wines Association of India (ISWAI). She expects a jump in at-home alcobev consumption as “people are expected to spend the long weekend at home with friends and family… due to traffic disruptions”.
Nevertheless, executives noted that a significant number of individuals are planning to leave the city during the extended weekend, commencing with Janmashtami on Thursday, potentially affecting sales.
“It is anticipated that HORECA (hotels, restaurants and cafes) sales will experience a standstill,” said Amar Sinha, chief operating officer of Radico Khaitan, maker of 8PM whisky and Magic Moments vodka.
“For those who choose to remain in the city (during the weekend), they are likely to stock up on their tipple in advance.”