Coca-Cola Africa has announced the appointment of Sergio Vieira as the new Vice President of Franchise Operations, South Africa. Joining the ranks at the Coca-Cola Africa Operating Unit (AOU) in Johannesburg, Vieira is set to bring his expertise and leadership to this pivotal role.
Vieira takes over from Phillipine Mtikitiki, who now serves as the Vice President of Franchise Operations, responsible for Italy and Albania.
Vieira is tasked with refining the company’s strategic orientation, fostering business growth and advancement, enhancing partnerships, and forging new connections throughout South Africa, Eswatini, and Lesotho.
Luisa Ortega, Africa Operating Unit president at Coca-Cola Africa, said, “Sergio has a critical role in creating a highly dynamic environment that drives high performance and in building the next generation of leaders. His experience and expertise are invaluable as we continue to grow and expand our operations, and we look forward to the contributions he will make to our company.”
With a career spanning more than two decades within the Coca-Cola system, Vieira became a part of Brazil’s bottler commercial team back in 2002. Transitioning in 2016, he assumed the position of Marketing Director at Coca-Cola Hellenic, Nigeria. One of his notable accomplishments includes receiving accolades for the top Growth Project in EMEA and the most outstanding Revenue Growth Management project on a global scale.
Vieira said, “I am thrilled with the appointment and with the move to South Africa with my family. The business in South Africa supports a strong brand portfolio, has a talented team, and an enviable reputation as a leader in FMCG. Coca-Cola in South Africa is well-positioned and has achieved significant strides, such as being certified as a top employer in the food and beverage category by the Top Employer Institute, strategically positioning it for far greater success in the future.”
Vieira holds a business bachelor’s degree from Brazil’s Universidade Federal de Pernambuco, with a focus on finance, marketing, and innovation.
