Bisleri, the foremost brand in packaged drinking water in India, has joined forces with the highly anticipated Mollywood film “King of Kotha,” which stars the beloved heartthrob of the industry, Dulquer Salmaan. This collaboration showcases Dulquer Salmaan’s image on exclusive Bisleri bottles, available in three sizes: 500 ML, 1 Litre, and 2 Litre. These exclusive bottles will be on offer across Kerala, as well as in select cities in Tamil Nadu, including Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.
Commenting on the collaboration, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners.”
Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, “Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan’s collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen.”
Remaining committed to its hyper-local strategy, the company further reinforces cultural subtleties through its continuous collaboration with South Indian cinema. The limited-edition King of Kotha packs serve as a tribute to the opulence of Malayalam cinema, simultaneously honoring the captivating charisma of Dulquer Salmaan. These packs will receive extensive promotion across a network of more than 12,000 points of sale, encompassing both general and modern trade outlets in Kerala, as well as chosen urban centers within Tamil Nadu. Furthermore, they will be conveniently accessible online through the Bisleri @Doorstep App.
With a heritage spanning over half a century, Bisleri International Pvt. Ltd. has flourished into one of India’s premier beverage enterprises. Renowned as the producer of the nation’s highest-selling packaged drinking water, Bisleri meticulously adheres to a rigorous process involving 114 quality assessments and a comprehensive 10-stage purification procedure. This unwavering commitment echoes its fundamental principle of delivering pure, safe, and wholesome water to consumers.
Bisleri International boasts a formidable presence with 128 operational facilities and a robust distribution network encompassing more than 6,000 distributors and 7,500 distribution trucks, serving both India and neighboring countries. Its portfolio comprises a spectrum of beverages tailored for diverse occasions. From the commitment to goodness, trust, and purity embodied by Bisleri Mineral Water, to the daily wellness offered by Vedica Himalayan Spring Water, the company caters to various preferences. Furthermore, Bisleri International has delved into the realm of enjoyable refreshments, offering an array of carbonated beverages available in a multitude of flavors, including Pop, Rev, Limonata, and Spyci Jeera. These products can also be conveniently acquired through the Bisleri @Doorstep e-commerce platform, ensuring a secure and uninterrupted supply of the consumer’s most trusted brand directly to their homes.
At the heart of Bisleri International’s ethos lies the pursuit of growth intertwined with a commitment to sustainability, demonstrated through responsible practices across all facets of its operations. The organization has unveiled “Sustainability 2.0” through the Bisleri Greener Promise initiative, focused on forging a more sustainable future for all. This endeavor involves the implementation of various initiatives centered around recycling, water conservation, and sustainability, reflecting the company’s dedication to fostering a greener world.