99 Pancakes has partnered with Amazon to offer its unique FMCG products in the snack category, including Brownie Brittles, Chocolate Bars, and Almond Waffle Rolls, through the Amazon marketplace.
The selection of Brownie Brittle Chips will encompass a range of flavors such as Almond, Coffee, Pistachio, and Strawberry. As for the Chocolate bars, they will come in various options, including Caramelized Milk Bar, Milk Chocolate Bar, Dark Chocolate Bar, 100% Dark Chocolate Bar, and Keto Dark Chocolate Bar. Additionally, the Almond Waffle Roll will be presented in two distinctive variations: Orange Almond Roll and Almond Waffle Roll. These offerings are accessible for nationwide delivery.
Commenting on associating with Amazon, Vikesh Shah, Founder of 99 Pancakes, said, “With a wide range of products across categories, Amazon.in has become a destination for customers seeking quality and diversity. Having a successful e-commerce platform like Amazon.in will help us reach out to more consumers efficiently, which will help us meet their needs.”
In the near future, the Quick Service Restaurant (QSR) will introduce a range of offerings on the Amazon marketplace, including Gift Hampers, Hot Chocolate Bombs, Stroop Waffles, and Pancake Premixes.
Recently, 99 Pancakes made a strategic move into the FMCG sector and introduced a line of snack products through its widespread retail outlets across India.
Distinguished as a prominent QSR chain in India, 99 Pancakes specializes in offering an array of pancake variations. Its inaugural establishment emerged in Kala Ghoda, Mumbai, in 2017. Within a mere six years, the brand has rapidly expanded its reach, establishing a footprint in 13 cities throughout India, boasting an impressive tally of over 40 outlets.
Fuelled by an ambitious growth strategy, the company is actively engaged in expansion initiatives, aiming to establish a presence in Northern India through both franchising and company-owned models. In the preceding year, specifically in May, the company secured a funding round amounting to INR 65 million from a consortium of angel investors. Currently, the company is actively seeking additional funding opportunities to support its ongoing ventures.