Edible oil brand, Sunpure, has taken a significant step forward by venturing into the Mustard oil segment. With ambitious plans, the company aims to achieve a revenue target of INR 25 crore in the upcoming financial year, as stated in its recent press release on Wednesday.
Mannan Khan, Director, MK Agrotech, said, “Traditional edible oils such as soybean, palm, sunflower, and mustard oil continue to be the mainstay, even as newer choices are being explored in Indian households. Sunpure Mustard Oil is rich in monounsaturated fatty acids (MUFA) and polyunsaturated fatty acids (PUFA), including OMEGA 3 and OMEGA 6, making it a healthy choice for all.”
With a focus on meeting the needs of its expanding consumer base across India, the company has laid out plans to establish an edible oil refinery in Mumbai. This strategic move is aimed at enhancing their production capabilities and ensuring a steady supply of high-quality edible oil to customers throughout the country.
In FY 2022-23, Sunpure experienced a remarkable 15 percent growth and successfully extended its operations throughout multiple states, including Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.
Recently, the company also acquired Riso, a leading edible oil brand from Maharashtra. This strategic move was aimed at fortifying its presence in key markets and expanding its reach in the industry.
