Bisleri, the popular packaged drinking water brand, has recently signed a two-year agreement to become the official hydration partner of Ultimate Table Tennis (UTT). As part of this collaboration, Bisleri will also introduce limited edition bottles showcasing the prominent TT players.
Scheduled to take place in Pune, the Ultimate Table Tennis (UTT) is India’s foremost table tennis tournament, set to run from July 13 to 30.
Tushar Malhotra, Head of marketing, Bisleri International Pvt. Ltd, said, “We are delighted to partner with the Ultimate Table Tennis League as part of our #CarryYourGame campaign wherein we will also be releasing limited edition bottles featuring Manika Batra, Sharath Kamal Achanta and Hana Matelova. We are committed to establish the strong link between Bisleri and Hydration by celebrating sportsmanship and endurance of athletes and players from all genres of sports.”
The partnership will receive additional promotion with the use of co-branded Bisleri delivery trucks, which will traverse the entire city.
Ekansh Gupta, VP, IndianOil Ultimate Table Tennis, expressed their enthusiasm on the collaboration, stating, “Bisleri’s commitment to providing safe and pure water aligns with our mission of offering the athletes the right hydration, enabling them to perform well during the game. We hope the association will help enhance the overall experience for players and fans alike.”