Godrej Consumer Products Ltd, a leading FMCG company, has announced plans to invest INR 100 crore in Early Spring, a newly established consumer fund by Spring Marketing Capital (Spring) aimed at early-stage ventures.

Spring Marketing Capital is developing an investment franchise that prioritizes brand building and supports visionary founders in creating the brands of the future.

Godrej Consumer Products, the FMCG division of the Godrej group, will serve as the cornerstone investor in a new INR 300-crore early-stage consumer fund established by Spring. In addition to providing financial support, Godrej Consumer Products will leverage its expertise and experience to assist founders in developing robust and sustainable businesses.

“Enabling companies to leverage marketing expertise along with capital, Spring’s first fund of INR 150 crore continues to invest in companies at Series A and beyond. The Early Spring Fund will be investing INR 5 crore to INR 20 crore in each company, from seed to pre-Series A stage,” it said.

In response to this development, Omar Momin, Head of M&A at Godrej Consumer Products, stated that the move aligns with the company’s mission of providing consumers with health and beauty products that promote wellness.

“We intend to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India,” he said.

Godrej Consumer Products is one of the top companies in the emerging markets of India, Indonesia, and Africa, with a significant presence in household insecticides, air care, and hair care products.