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Proda Launches Protein Soda, Blends Functionality with Everyday Consumption

Proda has officially entered the functional beverage market with a differentiated proposition: a protein-infused soda designed for everyday lifestyle consumption rather than gym-focused use...

Nykaa Eyes Majority Stake in 82°E to Strengthen Beauty Portfolio

Nykaa is in advanced discussions to acquire a majority stake in 82°E, marking a potential strategic move to deepen its “House of Nykaa” portfolio....

The New Athlete-Founder Playbook: From Endorsements to Equity Ecosystems

The wellness industry has clearly moved beyond the era of celebrity endorsements, with brands like IM8 and NOBULL redefining how athletes participate in brand...

Emami Acquires Full Stake in Axiom Ayurveda, Enters Functional Beverage Segment with ₹200 Crore Deal

Emami Ltd has moved to acquire 100 percent ownership of Axiom Ayurveda, marking a strategic expansion into the fast-growing functional beverages space. The company...

Tendercuts Eyes Expansion After Turnaround, Targets 12 New Stores with Fresh Funding

Tendercuts is preparing for a new phase of expansion after stabilising its business and achieving profitability, marking a turnaround from the operational challenges it...

Unilever Sharpens India Focus with Targeted Bets on High Growth and Digital First Brands

Unilever is intensifying its focus on India as a key growth engine, with plans to pursue smaller, high potential acquisitions aimed at capturing premiumisation...

Blinkit Enters Mumbai Airport with In-Terminal Delivery, Expands Quick Commerce Footprint

Blinkit has introduced its services at Chhatrapati Shivaji Maharaj International Airport, marking a notable expansion of quick commerce into airport infrastructure. The service is...