Home décor brand Ritualistic has raised $1 million in a mix of primary and secondary funding from entrepreneurs Deep Bajaj and Mohit Bajaj, the company announced on Thursday.
The fresh capital will fuel the brand’s expansion, allowing it to broaden its product range, strengthen its online and offline distribution, and ramp up marketing efforts. Additionally, Ritualistic aims to deepen its cultural footprint by collaborating with temples, museums, and cultural institutions.
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Investor Deep Bajaj praised the brand’s vision, stating, “Ritualistic seamlessly blends Indian heritage with modern aesthetics. We’re thrilled to back a venture that brings traditional craftsmanship into contemporary homes.”
The company was founded by husband-and-wife duo Shashank and Neha Jain, who share a deep passion for Indian art and culture. Shashank Jain emphasized the brand’s mission, saying, “Our goal has always been to celebrate India’s rich traditions through thoughtfully designed products. With this investment, we’re poised to bring Ritualistic into more homes than ever before.”
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The deal was facilitated by Done Deal, an investor-startup matchmaking platform. This marks the second successful investment partnership between the Bajajs and Done Deal.
Ritualistic specializes in heritage-inspired home décor, offering everything from handcrafted wall plates to spiritual essentials. The brand’s focus is on preserving and modernizing Indian artistry, ensuring traditional craftsmanship remains relevant in today’s homes.
