Reliance Brands is exiting its partnership with Italian denim brand Replay and the Dutch clothing brand G-Star Raw.
The Reliance Industries subsidiary cited falling demand for discretionary products as the main reason.
Most Stores Have Already Shut Down
Most G-Star RAW stores in India have already shut their doors, though the brand continues to be available through online platforms. Similarly, Replay stores are set to close soon, as Reliance, the brand’s local partner, has determined that G-Star RAW has limited appeal among Indian consumers. As a result, G-Star RAW may explore alternative distribution methods in the Indian market.
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India presents a promising opportunity for global fashion brands, but the market has become increasingly competitive with the entry of major international players like Zara, H&M, Uniqlo, and Gap.
The Increasingly Competitive Fashion Market of India
Sources close to the matter have confirmed that most G-Star RAW stores in India have already closed, though the brand remains accessible through online platforms. Reliance is also planning to shut down the Replay stores, as they believe both brands are struggling to maintain relevance in the Indian market. G-Star RAW may explore the possibility of partnering with another retailer to continue distributing its products in India.
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The Netherlands-based fashion brand G-Star RAW entered India about a decade ago through a partnership with Genesis Luxury, and later became part of Reliance’s portfolio when the company acquired Genesis in 2017.
