Women's Premier League

Beauty brands step up investment in Women’s Premier League as celebrity endorsements and strategic partnerships drive momentum

NewsMarch 18, 2024

The recent LinkedIn post by Vineeta Singh, co-founder of Sugar Cosmetics, featuring actor Kareena Kapoor Khan and designer-entrepreneur Masaba Gupta among others, garnered widespread attention. They were spotted watching a Women’s Premier League (WPL) match between...

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