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How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...
Rural E‑commerce Revolution: How “Hesaathis,” ONDC, and Assisted Commerce Are Unlocking Bharat
People invariably pontificate about e-commerce in metros. But the only inward revolution? It's happening in the untapped, brown spaces out there: those with no...
Nasher Miles Unveils Flagship Store at Phoenix Palladium, Mumbai—Kickstarts Major Offline Expansion
After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix...
Shark Tank’s Namita Thapar Dives Into D2C: Launches ARTH by Emcure with Sleep Gummies, Intimate Creams & More
Shark Tank India judge and Emcure Pharmaceuticals Executive Director, Namita Thapar, has launched a new direct-to-consumer (D2C) wellness brand called ARTH. The inspiration, she...
GST Crackdown Reportedly Triggers UPI Exodus in Bengaluru: Vendors Say ‘No More Digital Payments’
Once hailed as the poster city for India’s digital payments revolution, Bengaluru is witnessing an unexpected turn—small vendors are ditching UPI and going back...
Smart SMEs, Smarter Sales: How India’s Small Vendors Are Going AI‑First and Slipping Past The Big E‑Commerce Gates
Since 2022, a new relationship has formed in India's e-commerce world: small and medium enterprises (SMEs), which have been working under resource constraints for...
The Social Commerce Tsunami: How Instagram, TikTok, and Live Streams Are Making Bharat Checkout-Crazy
When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).The shoppers...
Beauty on a Budget: How E-Commerce Is Fueling the Rise of ₹99 Serums and No-Makeup Skincare
A subtle skincare shift is taking place before your very eyes-and no, it's not luxury brands or celebrity-laden launches, but the emergence of ₹99...
E-Commerce Goes Electric: How EV Delivery Fleets Are Quietly Redefining the Last Mile
Your order came 11 minutes ago—but did you realize it was rolling in on silent wheels?As cities across India get noisier and ordering gets...
“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews
In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
India’s Blue Tokai Expands to Middle East With Ambrosia Gulf Deal—First UAE Café to Open by End-2025
India’s popular artisanal coffee brand Blue Tokai is officially going global—again. After making waves in Tokyo, the homegrown roaster is now setting its sights...