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Gen Z Tips the Glass Differently: 1 in 4 Indians Now Prefers No/Low Alcohol; Startups like Sober & Catwalk Botanicals Join UB, Diageo in...
India’s youngest consumers are reshaping the country’s drinking culture, steering demand toward no-alcohol and low-alcohol beverages. A recent NielsenIQ study shows that 24% of...
Coffee Island Lands in Pune with European Flair as India’s Café Market Poised to Cross ₹25,000 Crore by 2028
Coffee Island, one of Europe’s fastest-growing specialty coffee chains, has officially entered the Indian market with the launch of its first café at Amanora...
Behind the Festive Rush: Delivery Platforms Face Rising Fraud as 5 Lakh Zomato and 2.4 Lakh Blinkit Riders Hit the Streets
India’s festive season hiring blitz is revealing a troubling undercurrent. While quick-commerce and e-commerce platforms are ramping up gig workforce recruitment by 20-25% compared...
ITC Foods Bets on Fresh Packaged Play: Sunfeast Cookies, Aashirvaad Chapatis to Ride ₹3,000-Crore Quick Commerce Wave in FY26
ITC Foods is gearing up to expand into fresh packaged foods such as cookies, cakes, and chapatis, in a move designed to tap India’s...
Boat Signs Hip-Hop Sensation KR$NA as Brand Ambassador, Tapping His 116M+ Streams to Power Youth Campaigns
Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with...
Balaji Wafers in ₹40,000-Crore Snack Race: ITC, PepsiCo, TPG, Temasek Compete for 10% Stake as Profits Jump 41% in FY24
Regional FMCG companies are shaking up India’s consumer goods market, forcing legacy giants to rethink strategy. One of the biggest names at the center...
GST on Food in India: Why Milk and Rice Are Tax-Free but Chocolates Cost 18% More
Since the rollout of the Goods and Services Tax (GST) in India in 2017, few areas have drawn as much discussion as its impact...
Mars Cosmetics Bets Big on Skincare & Haircare; Rishabh Sethia Targets ₹1,000 Crore in 3 Years with ₹15 Crore Investment, 70 Kiosks and 700+...
Mars Cosmetics, best known for its fast-growing presence in colour cosmetics, is preparing to widen its portfolio into skincare, haircare and wellness, with a...
63% Indians Fear Rising Food Bills: PwC Survey Reveals Households Bulk-Buying, Chasing Discounts While 84% Demand Safer, Healthier Options
India’s grocery baskets are being reshaped by a mix of rising food costs, health consciousness, and sustainability concerns, according to PwC India’s Voice of...
MRP Chaos After GST Cuts: Finance Ministry Weighs Industry Plea as ₹10,000-Crore FMCG Inventory Faces Input Tax Credit Crunch
The finance ministry, along with the Department of Consumer Affairs, is reviewing how companies should implement price changes following the sweeping GST rate cuts...
‘Why Wait for Diwali’: Pepperfry Pushes Early Festive Sales With Pan-India Free Shipping, Heavy Discounts and Cashback Bonanza
Furniture and home décor marketplace Pepperfry has rolled out a nationwide campaign urging Indian households to break the habit of delaying purchases until the...
Amul Clarifies: No ₹3–4 Cut in Pouch Milk, Only UHT Packs to Get Cheaper as GST Slashed from 5% to Nil from Sept 22
Amul has ruled out any reduction in the price of packaged pouch milk from September 22, clarifying that the product has always been exempt...