India is the sole country in the Asia-Pacific region where modern trade channels in FMCG and tech durables are consistently achieving double-digit growth, driven by premiumisation and festive sales, according to a NielsenIQ report. The country...
Pernod Ricard India, the country’s second-largest distiller, aims to triple its revenue over the next decade by focusing on premiumisation and innovation. This strategy includes the launch of two new whiskies: Royal Stag Double Dark Peaty...
Retailers and brands reported a 5-10% sales growth during this year's Independence Day sales compared to last year, driven by improved sentiment, premiumisation, and...
One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri...
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