Piruz Khambatta

Rasna, a homegrown beverage brand, derives about 20 percent of its business from its new generation portfolio, as shared by Piruz Khambatta, Group Chairman of Rasna Group.Khambatta said, "The new-gen portfolio, that we launched post Covid, accounts...

Rasna, a household name throughout the 80s and 90s, continues to dominate the pre-mix market and is now exploring overseas franchise agreements for manufacturing abroad.Under this agreement, the franchisee will be responsible for investing in the...