Major FMCG firms are placing their bets on a gradual resurgence in rural demand for the current year, fueled by improving macroeconomic conditions, sustained government expenditure, and strategic price reductions. Several companies have reported that the...
Noel Wallace, the Chairman and CEO of Colgate-Palmolive, is bullish and excited about India, anticipating a demand recovery in rural markets."In India, we will see the continued return to the rural segment, the vitality of the...
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