NielsenIQ
The rise of online platforms has transformed consumer buying patterns, particularly in metro cities, where shoppers now prefer "stock-up" purchases over "top-up" buys, according to Kanaka Bhagwat, Head of e-commerce at NielsenIQ.Q-commerce, e-commerce sees 30% surge...
Quick commerce has become a key growth driver in grocery shopping, with 31% of Indian shoppers depending on it for their essential grocery needsÍŹÍŹ andÍŹÍŹ 39%ÍŹÍŹ usingÍŹÍŹ theseÍŹÍŹ platformsÍŹÍŹ forÍŹÍŹ top-upÍŹÍŹ purchases,ÍŹÍŹ accordingÍŹÍŹ toÍŹÍŹ aÍŹÍŹ NielsenIQ...
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India only APAC market with double-digit growth in FMCG and tech durables through modern trade: NielsenIQ Report
India is the sole country in the Asia-Pacific region where modern trade channels in FMCG and tech durables are consistently achieving double-digit growth, driven...
Indian consumers stick with retail chains despite e-commerce boom
Despite the growth of e-commerce, Indian consumers continue to shop at retail chains for premium products and during major sales or festive seasons, a...
FMCG sector sees urban slowdown, rural markets buck trend
Sales growth of ÍŹfast-moving consumer goods (FMCG) showed aÍŹ slÍŹowdownÍŹ in bÍŹoth value and voÍŹlume ÍŹÍŹduring ÍŹtÍŹhe firÍŹst two months of thÍŹe June qÍŹuarterÍŹ...
Rural markets outpace urban consumption in FMCG growth for the first time in five quarters: NielsenIQ Report
In the January-March ’24 quarter, rural markets surpassed urban consumption in the growth of packaged consumer goods for the first time in five quarters,...
Rural FMCG sales outpace urban growth for first time in three years, signaling demand recovery
For the first time in nearly three years, the growth in sales of fast-moving consumer goods (FMCG) in villages has outpaced that in cities....
Unfazed by the return to normalcy: Online commerce continues to surge post-Covid era
Contrary to expectations, the lifting of Covid-era mobility restrictions and the return to regular business hours for brick-and-mortar stores haven't put a damper on...
FMCG companies eye price-led growth with planned hikes in consumer goods
Following a notable decrease in input material costs last year and subsequent price reductions affecting the value growth rate of the fast-moving consumer goods...
Shift in Indian beauty market: Fairness creams witness first decline as demand swells for radiance and hydration products
Fairness creams saw a 3% decrease in volume sales in 2023 compared to the previous year, marking the first decline in their popularity, according...
NielsenIQ forecasts 4.5-6.5% growth for FMCG sector in FY24; volume surges by 6.4% in Q4 2023 as urban-rural gap narrows
The fast-moving consumer goods (FMCG) sector in India experienced a 6% growth in value and a 6.4% growth in volume during the October-December quarter,...
Consumer companies anticipate demand resurgence, eyeing March-April for recovery
The upcoming general elections and a subsequent decrease in inflation are expected to boost consumer demand across various sectors, ranging from groceries to apparel...
ITC takes the lead as top FMCG manufacturer in the food sector
In the nine months leading up to September, ITC Ltd has emerged as the leading fast-moving consumer goods (FMCG) manufacturer in the food sector...
Despite lower revenue, Patanjali Foods reports surging Q2 profits
On Wednesday, Patanjali Foods announced a profit for the second quarter that more than doubled. This surge was driven by a decline in expenses,...