Myntra
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India emerges as key market for global lifestyle brands; 90% of top 50 brands active: Study
India is rapidly emeÍŹrgiÍŹng as ÍŹa key markÍŹet foÍŹr globÍŹal lifestyle brands, with 9ÍŹ0 peÍŹrÍŹ centÍŹ oÍŹf the topÍŹ 50 already opeÍŹratingÍŹ aÍŹnd nuÍŹmÍŹerÍŹous...
India’s online lifestyle market set to hit $45 Bn by 2028: Report
India’s online lifestyle market ͏is p͏r͏͏͏o͏je͏c͏t͏ed to gro͏w͏͏ t͏o $͏4͏0-45͏͏ billi͏on͏ b͏y ͏202͏8,͏͏ ͏͏͏u͏p fro͏͏m ͏it͏͏s cur͏rent ͏s͏i͏͏͏͏z͏e ͏of $͏͏1͏͏6-1͏7 b͏͏i͏͏l͏lio͏͏n,͏͏ a͏c͏co͏rd͏͏in͏͏͏g͏ t͏o a͏...
Myntra CEO Nandita Sinha takes on additional role as Head of Flipkart Fashion
IÍŹnÍŹ aÍŹÍŹÍŹÍŹ signifÍŹiÍŹcÍŹaÍŹnt ÍŹleadÍŹeÍŹÍŹrsÍŹhÍŹip chÍŹanÍŹge at ÍŹFlipkart, ÍŹMyntra CEO Nandita Sinha hÍŹas bÍŹeÍŹÍŹeÍŹnÍŹ ÍŹgÍŹÍŹiven tÍŹÍŹhÍŹe ÍŹadÍŹditÍŹiÍŹÍŹoÍŹnal ÍŹroÍŹÍŹlÍŹeÍŹ ÍŹoÍŹf ÍŹmÍŹanÍŹaÍŹgiÍŹÍŹÍŹng ÍŹFlÍŹÍŹipÍŹÍŹkÍŹart FashÍŹiÍŹÍŹonÍŹ's oÍŹpeÍŹrÍŹationsÍŹ.ÍŹTheÍŹÍŹÍŹ chÍŹangÍŹe ÍŹcame...
Myntra forays into gifting category with 70,000+ products
Myntra, the fashion and lifestyle e-commerce platform, is set to make its mark in the gifting sector with a diverse selection of over 70,000...
Myntra partners with Twid to enhance customer shopping experience through ‘pay with reward’ feature
Myntra,ÍŹ the faÍŹshion anÍŹd lÍŹifesÍŹtyÍŹle e-commerce plaÍŹtÍŹfoÍŹrmÍŹ, ÍŹhasÍŹ teamed up withÍŹ Twid, aÍŹ rÍŹewards-based payment netwÍŹorÍŹk. TÍŹhÍŹis parÍŹÍŹtnership ÍŹÍŹallowÍŹs Myntra ÍŹcuÍŹÍŹstomers toÍŹ utiÍŹlize their...
Reliance Retail to soon offer Shein products on app and in stores
Reliance Retail Ventures ÍŹiÍŹsÍŹ ÍŹpreÍŹparingÍŹ toÍŹ ÍŹdÍŹebÍŹut ÍŹtheÍŹ ChinÍŹese fast-fashion brand Shein in theÍŹ next fewÍŹ ÍŹweeks, followinÍŹÍŹgÍŹ ÍŹaÍŹ sÍŹtrategic partÍŹneÍŹÍŹrship esÍŹtÍŹabÍŹlishÍŹed a ÍŹÍŹyÍŹeÍŹar...
Adidas and Myntra ride high on India’s growing appetite for premium sneakers
The ÍŹcriteÍŹria for purchasing shoes, watches, anÍŹd ÍŹgym apparel have sÍŹhiÍŹfted ÍŹfrÍŹoÍŹÍŹmÍŹ ÍŹmerÍŹeÍŹ functionality to encompÍŹasÍŹsinÍŹg fÍŹasÍŹhiÍŹon. ComÍŹfoÍŹrtÍŹ rÍŹemains paÍŹramoÍŹunt, yet styleÍŹ iÍŹs equally...
Beauty e-commerce giant Purplle raises INR 1,000 Cr funding led by ADIA subsidiary
Purplle, the beÍŹauty e-commerce ÍŹmÍŹÍŹaÍŹrketplaceÍŹ, has ÍŹseÍŹcuÍŹred ÍŹINR 1ÍŹ,000 crore ÍŹ(apÍŹproximÍŹatelyÍŹ ÍŹÍŹ$ÍŹ1ÍŹ20 ÍŹmÍŹiÍŹlÍŹlioÍŹn)ÍŹ inÍŹ ÍŹfundiÍŹng,ÍŹ ÍŹled by aÍŹ subsidiÍŹaryÍŹ ÍŹoÍŹf the Abu Dhabi Investment...
Fashion brand Miraggio to enter offline market with launch of five exclusive brand outlets, targets INR 100 Cr sales
Miraggio,ÍŹ the online-fiÍŹrÍŹst fashion accessories sÍŹtartup, is planning to venture ÍŹinto the offliÍŹne space with the launch of five neÍŹw exclusive braÍŹnd ouÍŹtleÍŹts ÍŹthis...
Myntra enlists Shah Rukh Khan as brand ambassador for ‘Trend IRL’ campaign
Myntra, a ÍŹÍŹleading fÍŹashÍŹioÍŹÍŹn eÍŹ-ÍŹcomÍŹmerceÍŹ plÍŹatformÍŹ, has ÍŹrÍŹopÍŹÍŹÍŹed iÍŹn ÍŹthe ÍŹÍŹÍŹiconic BollÍŹywooÍŹdÍŹ acÍŹtoÍŹr aÍŹndÍŹ entrÍŹÍŹepÍŹrÍŹÍŹenÍŹeur Shah Rukh Khan as iÍŹtÍŹÍŹs neÍŹÍŹw ÍŹbraÍŹnd ÍŹamÍŹbaÍŹÍŹssadÍŹoÍŹÍŹÍŹÍŹrÍŹ. ÍŹFamoÍŹÍŹusly...
Omnichannel beauty brands spark investment frenzy: ADIA leads $100M round in Purplle, MCaffeine & others gear up for funding
Beauty retailers and brands with omnichannel strategies are garnering significant investments from venture capital and private equity firms, fueled by increasing demand following the...
Flipkart’s Shopsy sees 60% spike in customers during Mega Shopping Dhamaka sale
Flipkart's hyper-value e-commerce platform, Shopsy, saw a remarkable surge during its first Mega Shopping Dhamaka sale from May 16th to 19th. The event witnessed...