Kurkure Playz

It's easy to say, "Take it lightly, friend," but it's tremendously difficult to do. PepsiCo India's salty snack brand Kurkure has a new sub-brand to help you practice what you preach.Kurkure Playz is Kurkure's first venture...

Kurkure, one of India's most popular snack companies, has grown its brand by introducing a new sub-brand, Kurkure Playz, bringing a humorous touch to the new year. Based on customers' growing preference for light-textured snacks, it...