Food Brands
KFC is strategically enhancing its festive offerings with the introduction of Lickable Wrapping Paper, blending innovation with their iconic flavor to captivate consumers. This unique product aims to elevate the gifting experience by adding a savory twist,...
Global food giants offer healthier options in wealthy nations but sell less nutritious products in lower-income countries, a recent report reveals.Report alleges Nestle, Pepsico, Unilever to dump items in poorer countriesAccording to Reuters, a recent report...
Breaking News
GobbleCube secures $1.9 Million in seed funding to offer brand analytics solutions to packaged food brands
GobbleCube, a brand analytics platform, has raised $1.9 million (INR 15.7 crore) in a seed funding round led by Kae Capital, with participation from...
Ordering Innovation: How to Deliver Exceptional Mobile Experiences in Food Brands
Innovation and mobile experiences come together to create a winning combination in the fast-paced world of food brands. Mobile provides food brands with a...
Artisanal Approach: How Niche Marketing Elevates Food Brands to New Heights
In the ever-evolving landscape of the food industry, where mass production often dominates the market, a distinctive trend has been emerging – the rise...
Nestlé to cut 90 jobs at Swiss facility amid strategic realignment for iconic food brands
Nestlé is poised to reduce its workforce by 90 positions at a Swiss facility as part of its strategic realignment towards the production of...
Indian cuisine reigns supreme as Delhi takes the crown in YouGov Food Rankings 2023
To commemorate World Food Day on October 16th, YouGov India organized a survey targeting urban Indian participants. The objective was to understand their culinary...
Appetizing Appraoch: Creating the Ideal Mobile-First Strategy for Food Brands
Mobile devices have become a portal to gourmet adventure in today's digital era, where the world is increasingly at our fingertips. Food firms who...
Feeding the Future: Crafting a Mobile-First Strategy to Elevate Food Brands
Our digital experiences are increasingly centered on the palm of our hands in the age of smartphones. This poses both a difficulty and a...
5 Reasons Why Food Brands must have PR? 3 Best Strategies to Adopt!
PR is essential for businesses, including food businesses, to build and maintain a positive brand reputation, manage crises, increase visibility, support marketing efforts, and...