FMCG
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Rapido vs Ola battle heats up as Uber CEO hails Rapido’s driver-friendly model and rapid market share growth
Uber CEO Dara Khosrowshahi has revealed that the true battle in India is now Rapido vs Ola, not Uber vs Ola. In an interview...
Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....
After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....
Varun Alagh Rings the Alarm: Local FMCG Brands Steal Share with Aggressive Pricing, While Honasa Posts Double-Digit Gains
India’s fast-moving consumer goods market is in the middle of a quiet but telling churn. Regional and younger brands are beginning to punch above...
Priya Nair Steps In as HUL CEO, Inherits ₹5.6 Lakh Cr FMCG Giant Struggling to Keep Up with Gen Z, Honasa, and L’Oréal
Priya Nair has stepped into the top job at Hindustan Unilever, taking charge of a consumer behemoth that's been feeling the heat from all...
GO DESi’s Bombay Bhel Makes ₹10 Chaat Look Like a ₹1000 Idea—and It’s Flying Off Zepto
Homegrown snacking brand GO DESi has announced the launch of ‘Bombay Bhel’, a ready-to-eat, packaged version of the much-loved Indian street snack. Priced at...
McDonald’s Eyes India in AI-Powered Expansion Drive by 2027
McDonald’s is gearing up for a major push into artificial intelligence, with big plans to expand its digital capabilities and lean on India as...
FSSAI Mandates Allergen Disclosure on Menus and Packaging by August 31
The Food Safety and Standards Authority of India (FSSAI) has issued a new directive requiring all food businesses to prominently declare the top eight...
Unilever Doubles Down on India and US to Power Next Phase of Growth
Unilever is doubling down on India and the United States, its two biggest markets, in a move aimed at reigniting growth and staying ahead...
How Small Brands Are Reshaping India’s FMCG Industry
India’s fast-moving consumer goods (FMCG) space is going through a quiet revolution. For decades, the sector was largely steered by corporate giants like Hindustan...
Lo Foods Raises ₹30 Crore From Rainmatter, Capital Code & Mount Judi Ventures To Reinvent Indian Staples With A Healthy Twist
Lo Foods Just Bagged 30 Crores — and We’re Just Getting StartedWe’ve got some big news, and no, we’re not dropping it with a...
If It’s Not Spicy, It’s Not Selling: Why Nestle, KFC, ITC & Burger King Are Turning Up the Heat
The chilli craze in India isn’t just a passing food fad. It’s officially a full-blown flavour takeover. From your evening pack of chips to...