fashion
Superdry, the British fashion and lifestyle brand, has officially entered India’s performance-wear segment with the launch of Superdry Sport, marking a strategic push into the country’s burgeoning technical activewear market. The collection, designed for running, functional...
Bengaluru: Fashion and lifestyle e-commerce giant Myntra has announced the launch of its new business-to-business (B2B) feature, allowing registered enterprises to directly purchase fashion, beauty, and lifestyle products from its platform. The rollout, which will occur...
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Italian Brand OVS Begins India Journey with Delhi Launch, Focuses on Sustainable Fashion
Italian fashion retailer OVS S.p.A. has officially entered the Indian market, opening its first 9,000 sq. ft. flagship store at Pacific Mall in Delhi....
V2 Retail Crosses 250-Store Landmark with Six New Openings Across West Bengal, MP, Punjab, Jharkhand, UP and Bihar; Q1 FY26 Revenue Surges 52% to...
Value fashion and lifestyle chain V2 Retail has crossed a major milestone, expanding its store network to 250 outlets across India with the inauguration...
Aditya Birla Fashion Bets Big on Gen Z: Launches OWND! With Plan to Rebrand 100 StyleUp Stores by FY26
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a youth-centric fashion label crafted for India’s Gen Z and trend-driven...
Gen Z at the Core: Myntra and Vellvette Lifestyle Roll Out Molten Beauty, Eye 40% Share of India’s Online Beauty Spending by 2030
Fashion and lifestyle e-tailer Myntra has joined hands with Vellvette Lifestyle Pvt Ltd, the company behind SUGAR Cosmetics, to roll out Molten Beauty, a...
Why Sabyasachi Refuses Fast Fashion: Inside the Rs 1,200-Crore Label That Made Restraint Glamorous
Kolkata-born designer Sabyasachi Mukherjee, who this year marked 25 years of his eponymous label, has become India’s most recognisable luxury export by building a...
Ishaan Khatter Breaks Global Fashion Barrier: First Indian Face of Hugo Boss’ Fall-Winter 2025, Joins League of Beckham & Hemsworth
Actor Ishaan Khatter has marked a milestone for Indian representation in global fashion by becoming the first Indian to front Hugo Boss’ Fall-Winter 2025...
Zudio, Lifestyle, H&M Feel the Heat as India’s Ban on Bangladesh Land Imports Delays Fashion Supplies by 3 Weeks
India’s fashion retailers are feeling the pinch of a supply disruption that has followed the government’s ban on importing readymade garments from Bangladesh through...
Kumar Mangalam Birla Bets Big on ₹4,000 GDP India, Splits Fashion Empire Into Two Engines With 250 Stores in Pipeline
Aditya Birla Group is sharpening its play in India’s fast-evolving fashion business, splitting its retail operations into two listed entities to capture a wider...
Uniqlo Bets Big on India: Targets ₹3,000 Crore Sales by 2028 After Doubling Profits in FY25
Japanese fashion retailer Uniqlo has set its sights on tripling sales in India to ₹3,000 crore within the next three years, after crossing the...
Lakmē Fashion Week Returns to Delhi: 120+ Designers, 5 Days, and a 25-Year Legacy to Celebrate
After kicking off its silver jubilee celebrations in Mumbai earlier this year, Lakmē Fashion Week is bringing its 2025 edition to the capital. The...
Trent Turns Up the Heat with ‘Burnt Toast’ Westside Owner Enters ₹1.5 Lakh-Cr Youth Fashion Market, Debuts in Bengaluru
Trent Ltd, the retail arm behind Westside and Zudio, is adding a third name to its fashion portfolio with the launch of Burnt Toast,...
India–UK Free Trade Deal Opens Doors for Handloom & High Fashion
The India–UK Free Trade Agreement, signed in May 2025, has shaken up the fashion industry on both sides—duty-free access now spans 99% of Indian...