e-commerce
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India’s E-Commerce Set to Jump from 9% to 17% by 2030: McKinsey Highlights Surge in Quick Commerce & Social Shopping
India may have one of the largest online populations in the world, but when it comes to online shopping, the country is still warming...
Enforcement Directorate Slaps Myntra with FEMA Violation Notice Over $191 Million Retail Scheme via Vector E-Commerce
India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...
Eternal-Owned District Makes Surprise Fashion Debut, Expanding Beyond Events
In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...
Reliance’s Ajio Rush Enters Fashion’s Quick Commerce Battle: 1.3 Lakh Styles, 4-Hour Delivery, and a Race Against Myntra, Snitch & Slikk
Reliance Retail Ventures has stepped into the fast-fashion delivery game with the rollout of Ajio Rush—a service that promises to get your style picks...
Nykaa Didn’t Just Redefine Beauty E-Commerce—It Made Every Lipstick Feel Like a Personal Pep Talk
Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...