e-commerce
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Eternal-Owned District Makes Surprise Fashion Debut, Expanding Beyond Events
In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...
Reliance’s Ajio Rush Enters Fashion’s Quick Commerce Battle: 1.3 Lakh Styles, 4-Hour Delivery, and a Race Against Myntra, Snitch & Slikk
Reliance Retail Ventures has stepped into the fast-fashion delivery game with the rollout of Ajio Rush—a service that promises to get your style picks...
Nykaa Didn’t Just Redefine Beauty E-Commerce—It Made Every Lipstick Feel Like a Personal Pep Talk
Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...
Smart SMEs, Smarter Sales: How India’s Small Vendors Are Going AI‑First and Slipping Past The Big E‑Commerce Gates
Since 2022, a new relationship has formed in India's e-commerce world: small and medium enterprises (SMEs), which have been working under resource constraints for...