Consumer Behavior
Consumption of tur or arhar dal has experienced a year-on-year decrease of 15-20% in 2023, according to industry executives. This decline is linked to a notable increase in retail prices, soaring from INR 130-140 per kg...
In the intricate dance between brands and consumers, unlocking the secrets of repeat consumer behavior is akin to discovering a hidden treasure trove. Repeat customers are the lifeblood of sustained business success, and understanding the intricacies...
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Tech and Consumer Behavior: Navigating the Digital Landscape for Insights
The tech era today is on a whole another level, where technology and consumer behavior intersect, businesses find themselves navigating a digital tapestry that...
Market Pulse: The Dynamic Link Between Trends and Brand Growth
The development of brands and market trends interact in a fascinating dance in the dynamic world of commerce. Each component shapes and influences the...
Planet-Friendly Persuasion: Strategies for Converting Consumers to Sustainable Choices
In an era where climate change and environmental degradation are at the forefront of global concerns, the responsibility to make sustainable choices has shifted...
The Power of Personalization: Tailoring Marketing to Individual Consumer Traits
In the dynamic landscape of modern business, where competition is fierce and consumer expectations are constantly evolving, companies are increasingly turning to the power...
Seamless Transition: From Buyer to Brand Advocate Through Ongoing Engagement
In the ever-evolving landscape of business, the journey from a one-time buyer to a devoted brand advocate is a critical trajectory that companies aspire...
Cultural Nuances: Deciphering Consumer Behavior in Diverse Markets
In an increasingly interconnected global marketplace, businesses are faced with the complex task of understanding and navigating the intricacies of diverse consumer behaviors. The...
Influence of Social Media: How Online Interactions Shape Consumer Behavior
In an era dominated by digital connectivity, the pervasive influence of social media on consumer behavior has become a focal point for businesses seeking...
Green Credentials: Leveraging Sustainable Practices to Boost Consumer Trust and Conversions
In an era where environmental consciousness is at an all-time high, businesses are increasingly recognizing the importance of integrating sustainable practices into their operations....
Sensory Marketing: Tapping into Senses to Influence Consumer Behavior
It takes more than just catchy slogans and visually striking imagery to succeed in the ever changing field of marketing. Sophisticated marketers of today...
Predictive Insights: Using Data to Decode Future Consumer Behavior Trends
Successful marketing requires a thorough understanding of consumer behaviour, which is quickly changing. Businesses now have access to an unprecedented amount of data that...
Cognitive Biases in Consumer Behaviour and Marketing
Successful strategies in the dynamic field of marketing are built on an understanding of consumer behaviour. Cognitive biases, which have their roots in human...
BELLAVITA adopts new marketing experiment in consumer psychology
BELLAVITA, a fragrance brand, has recently undertaken a social experiment delving into the impact of price perception on consumer behavior. Their goal was to...