campa
The balance of power in India’s sixty-thousand-crore rupee soft drinks industry is shifting as emerging players Campa and Lahori Zeera rapidly pull consumers away from long-standing multinational leaders Coca-Cola and PepsiCo. New retail data from NielsenIQ,...
Reliance-owned Campa has signed Ram Charan as its new brand ambassador, adding star power to the iconic beverage’s ongoing revival story. The announcement was made on Friday, just in time for the IPL season.The actor will...
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Reliance Retail to transfer FMCG brands to RCPL to accelerate growth
Reliance Retail plans to move its FMCG brands, including Campa and several popular private labels, to its newly established FMCG division, Reliance Consumer Products...
Steady capital injection keeps Reliance Retail’s FMCG expansion on track
In the f͏isca͏l year 202͏3-2͏4, Reliance Retail Ventures i͏nf͏u͏sed I͏NR 792 ͏crore in͏to its ͏fast-moving consumer goods (FMCG) ar͏m, Reliance Consumer Products (RCPL),͏ through͏...
Reliance partners with Sri Lanka’s Elephant House to expand beverage portfolio in India, taking on Coca-Cola and Pepsi
Reliance's FMCG division has partnered with a prominent Sri Lankan beverage company to bring the Elephant House brand to India. This strategic move is...
Reliance Consumer Products bolsters confectionery portfolio with acquisition of Ravalgaon’s assets for INR 27 Crore
Reliance Consumer Products (RCPL) has acquired the trademarks, recipes, and all intellectual property rights of sugar-boiled confectionery maker Ravalgaon for INR 27 crore, as...
Reliance’s Campa strikes major BCCI sponsorship deal, edges out Coca-Cola and PepsiCo
Campa, a soft drink brand owned by Reliance Consumer Products, has successfully inked a multi-year agreement with the Board of Control for Cricket in...
Reliance Retail to challenge Coca-Cola and PepsiCo with global expansion of Campa
During the annual general meeting (AGM) of Reliance Industries on Monday, Isha Ambani announced that Reliance Retail is set to introduce its Campa brand...
Reliance Consumer Products partners with Ceylon Beverage to manufacture Campa soft drinks cans in India
Reliance Consumer Products (RCPL) has recently forged a strategic partnership with Ceylon Beverage International, a major player in Sri Lanka's beverage can and filling...
Reliance Consumer Products in advanced talks with Kali Aerated Water Works to enhance Campa’s reach and sales
Reliance Consumer Products (RCPL) is reportedly in advanced talks with Kali Aerated Water Works, a leading soft drink manufacturer based in Chennai. According to...