On Tuesday, Deepinder Goyal, the founder and CEO of Zomato, emphasized the importance for established businesses to support and foster startups without the aim of acquiring them.“I think established businesses need to nurture startups…and I don’t...
The customer journey is no longer a straight line from awareness to purchase in today's hyper-connected digital ecosystem. It's a complicated network of touchpoints spread across several platforms and devices. Businesses must adopt omni-channel marketing to...
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