Friday, December 19, 2025

beverage

The Bombay High Court has ruled in favor of global brewing leader AB InBev, issuing a permanent injunction against Madhya Pradesh-based Jagpin Breweries for marketing its beer under the name “COX 5001.” The judgment concludes a...
Loonen, a young entrant in the premium bottled water market, is positioning itself around a simple promise that has become surprisingly rare in the category: genuine purity backed by visible proof. The California based brand sources...

Hiyo Partners with Live Nation; Social Tonics to Roll Out Across Major U.S. Music Festivals

Live Nation has entered a multi-year partnership with Hiyo Social Tonics, marking one of the beverage brand’s most significant commercial breakthroughs as it looks...

French Bloom Makes Limoux Debut, Anchoring Non-Alcoholic Sparkling Wine in Terroir

French Bloom, the French brand behind some of the world’s leading alcohol-free sparkling wines, has taken a historic step with the acquisition of a...

Maharashtra’s Liquor Tax Policy Sparks Legal Battle With Diageo and Pernod Ricard

Diageo and Pernod Ricard’s industry body has taken the Maharashtra government to court, challenging a sweeping change in the state’s excise structure that has...

Loca Loka Tequila Launches in India, Targets Premium Spirits Market Amid Rapid Growth Trends

Premium tequila brand Loca Loka has officially entered the Indian market, signaling a fresh wave in the country’s growing high-end spirits segment. Co-founded by...

Inside Luckin Coffee’s Rapid Rise: Speed, Innovation, and Data-Driven Success

For years, coffee in China was seen as a Western luxury, a drink that symbolised global lifestyles rather than everyday convenience. Luckin Coffee disrupted...

New Beverage Rivals Campa and Lahori Zeera Gain Rapid Traction, Push MNC Giants to 85 Percent Share

The balance of power in India’s sixty-thousand-crore rupee soft drinks industry is shifting as emerging players Campa and Lahori Zeera rapidly pull consumers away...

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