beverage
Live Nation has entered a multi-year partnership with Hiyo Social Tonics, marking one of the beverage brand’s most significant commercial breakthroughs as it looks to embed itself in the fast-growing non-alcoholic drinks space in the United...
French Bloom, the French brand behind some of the world’s leading alcohol-free sparkling wines, has taken a historic step with the acquisition of a 25-hectare vineyard and winery in Limoux, in the Haute Vallée. Scheduled to...
Breaking News
Maharashtra’s Liquor Tax Policy Sparks Legal Battle With Diageo and Pernod Ricard
Diageo and Pernod Ricard’s industry body has taken the Maharashtra government to court, challenging a sweeping change in the state’s excise structure that has...
Coca-Cola Confirms Permanent Return of Diet Cherry Coke in 2026 Amid Strong Consumer Demand
Coca-Cola is preparing to pull one of its most requested flavors out of retirement, confirming that Diet Cherry Coke will return to stores nationwide...
Loca Loka Tequila Launches in India, Targets Premium Spirits Market Amid Rapid Growth Trends
Premium tequila brand Loca Loka has officially entered the Indian market, signaling a fresh wave in the country’s growing high-end spirits segment. Co-founded by...
Inside Luckin Coffee’s Rapid Rise: Speed, Innovation, and Data-Driven Success
For years, coffee in China was seen as a Western luxury, a drink that symbolised global lifestyles rather than everyday convenience. Luckin Coffee disrupted...
New Beverage Rivals Campa and Lahori Zeera Gain Rapid Traction, Push MNC Giants to 85 Percent Share
The balance of power in India’s sixty-thousand-crore rupee soft drinks industry is shifting as emerging players Campa and Lahori Zeera rapidly pull consumers away...
PerfectTed’s Rise: From $67K Dragons’ Den Pitch to $200M Matcha Empire in 30,000 Stores
PerfectTed, the matcha-powered beverage company that has reshaped the clean energy drink category, is now valued at approximately 200 million dollars and distributed across...
Rampur 1943 Virasat: Radico Khaitan Introduces Premium Indian Single Malt Across Select Markets
Radico Khaitan has expanded its Indian single malt portfolio with the launch of Rampur 1943 Virasat, now available in select markets across Uttar Pradesh,...
South East Queensland’s Best-Kept Secret Craft Breweries for Beer Lovers
Hidden deep inside industrial pockets across South East Queensland, a new generation of craft breweries is quietly rewriting the local beer map. Once dominated...
Non-Alcoholic Spirits Market Growth: Aplós Raises $5M to Scale Distribution
Aplós, a US-based non-alcoholic spirits brand, has raised $5 million in fresh funding from undisclosed investors, signaling continued investor interest in the growing non-alcoholic...
Tilaknagar Industries Targets Premium Whisky Consumers with Launch of Seven Islands Pure Malt at INR 5,200
Tilaknagar Industries has made a significant move in India’s high-growth spirits market with the launch of Seven Islands Pure Malt Whisky, marking its entry...
Badshah Launches Shelter 6 Vodka With Big Plans for India’s Premium Spirits Market
Shelter 6, a new player in India’s premium vodka market, is making its debut with an unusual mix of celebrity involvement, bold design choices...
Premium and Mainstream Beer Sales Lift SOM Distilleries’ EBITDA Margin to 15% in Q2
SOM Distilleries reported a robust performance in the second quarter of FY26, driven by strong traction in its beer portfolio, even as total income...