Why Lentils Are Essential for a Successful Mediterranean Diet – Don’t Miss Out!

Health & Diet

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July 26, 2023

The Mediterranean diet has long been celebrated as one of the healthiest and most sustainable dietary patterns in the world. Originating from the Mediterranean region, this diet incorporates a wide variety of nutrient-rich foods that promote overall well-being and reduce the risk of chronic diseases. One of the essential components that contribute significantly to the success of the Mediterranean diet is lentils. These small legumes pack a nutritional punch and offer numerous health benefits, making them a crucial addition to any Mediterranean-inspired meal plan. In this article, we will explore the many reasons why lentils are essential for a successful Mediterranean diet and why you shouldn’t miss out on incorporating them into your daily meals.

1. A Rich Source of Plant-Based Protein:

Lentils are an excellent source of plant-based protein, making them an essential food for those following a Mediterranean diet, especially for vegetarians and vegans. Protein is essential for building and repairing tissues, supporting muscle health, and maintaining a healthy immune system. Lentils contain about 25% protein by weight, making them one of the highest protein-containing plant foods available. This is crucial in a diet where meat consumption is limited, as it provides a sustainable and environmentally friendly protein source.

2. Packed with Dietary Fiber:

Another key reason lentils are vital for the Mediterranean diet is their high dietary fiber content. Fiber plays a significant role in supporting digestive health and preventing various gastrointestinal issues. It also helps regulate blood sugar levels, improves cholesterol levels, and promotes a feeling of fullness, aiding in weight management. Lentils are an excellent source of both soluble and insoluble fiber, providing a comprehensive range of health benefits.

3. Low in Fat and Rich in Healthy Carbohydrates:

Lentils are naturally low in fat and high in complex carbohydrates. The carbohydrates present in lentils are slowly digested, leading to a more sustained release of energy and stable blood sugar levels. This characteristic is particularly beneficial for individuals with diabetes or those aiming to manage their weight effectively. Additionally, the low-fat content of lentils complements the Mediterranean diet’s emphasis on heart-healthy fats like those found in olive oil and fatty fish.

4. Abundant in Essential Vitamins and Minerals:

Lentils are a nutritional powerhouse, offering an array of essential vitamins and minerals necessary for overall health. They are particularly rich in folate, iron, potassium, and magnesium. Folate is crucial for DNA synthesis and cell division, making it especially important for pregnant women. Iron is essential for carrying oxygen in the blood, while potassium and magnesium play vital roles in maintaining heart health and nerve function. By incorporating lentils into your diet, you can ensure that you are meeting these essential nutrient requirements.

5. Promotes Heart Health:

Cardiovascular disease is a significant concern in modern society, and the Mediterranean diet is renowned for its heart-protective benefits. Lentils further enhance this advantage by positively impacting several cardiovascular risk factors. The fiber in lentils helps lower LDL cholesterol levels, reducing the risk of atherosclerosis and heart disease. Additionally, their rich potassium content helps regulate blood pressure, further protecting the heart and arteries. The antioxidants present in lentils, such as polyphenols, also contribute to cardiovascular health by reducing inflammation and oxidative stress.

6. Supports Weight Management:

Incorporating lentils into a Mediterranean diet can be highly beneficial for weight management and weight loss goals. Their high fiber and protein content promote satiety, reducing overall calorie intake and preventing overeating. Additionally, the slow release of carbohydrates helps control blood sugar levels, reducing cravings and the likelihood of sudden hunger pangs. As a result, lentils can help individuals maintain a healthy weight and decrease the risk of obesity-related diseases.

7. Aids in Blood Sugar Regulation:

The Mediterranean diet is often recommended for individuals with diabetes due to its low glycemic load and emphasis on whole, unprocessed foods. Lentils play a significant role in blood sugar regulation due to their complex carbohydrates and fiber content. These factors slow down the digestion and absorption of sugars, leading to more stable blood glucose levels. This can be particularly beneficial for those with diabetes or individuals at risk of developing the condition.

Final Thoughts:

Lentils are an essential and highly beneficial component of a successful Mediterranean diet. Their impressive nutritional profile, including plant-based protein, dietary fiber, essential vitamins, and minerals, contributes to various health benefits such as improved heart health, weight management, and blood sugar regulation. By incorporating lentils into your meals, you can enjoy the full range of advantages that this remarkable legume has to offer. Don’t miss out on the opportunity to enhance your health and well-being with the Mediterranean diet and the power of lentils.

Crack the Code: 10 Clever Ways to Customize Your Subway Order Like a Pro!

Secrets & Tips (Steal this trick!)

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SnackTeam

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July 26, 2023

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Subway restaurants have become an iconic brand worldwide, renowned for their customizable sandwiches and fresh ingredients. While they offer a range of pre-designed sandwiches, true sandwich connoisseurs know that the real magic happens when you take the reins and personalize your order. In this guide, we’ll unveil 10 clever ways to customize your Subway order like a pro, elevating your sandwich experience to a whole new level. From crafting unique flavor combinations to maximizing value, these tips will turn you into a Subway master.

1. The Foundation: Choosing the Perfect Bread

The foundation of any great sandwich is the bread. Subway offers a variety of bread choices, and your selection will set the tone for your entire meal. For a classic touch, opt for Italian or 9-grain wheat. If you’re looking for a bolder taste, try the tangy Italian herbs and cheese or the hearty honey oat. For a low-carb option, ask for a lettuce wrap instead of bread, perfect for those following a keto or gluten-free diet.

2. Size Matters: Understanding Portion Options

Subway sandwiches come in three sizes: 6-inch, footlong, and the rare 3-inch Flatizza. To make the most of your meal, consider the size carefully. The 6-inch is ideal for a lighter meal or to pair with a side, while the footlong works well for sharing or for those with a hearty appetite. Additionally, the 3-inch Flatizza can be an excellent choice for a single serving if you’re in the mood for a thin, crispy pizza alternative.

3. Play with Proteins: Mixing and Matching Meats

Subway boasts an extensive selection of proteins to suit every taste preference. From classic favorites like turkey, ham, and roast beef to the adventurous steak, bacon, and pepperoni, the possibilities are endless. For an innovative twist, try mixing different meats, creating layers of flavors that harmonize beautifully. Don’t forget about plant-based protein options like Beyond Meat for a vegetarian or vegan-friendly creation.

4. Load Up on Veggies: The Veggie Extravaganza

Vegetables are not just toppings; they are an essential part of your Subway experience. Load up on fresh veggies to add texture, color, and nutrition to your sandwich. From lettuce, spinach, and tomatoes to onions, peppers, and olives, each vegetable contributes to the overall taste profile. Be bold and try unique combinations like cucumbers and jalapenos for an extra kick.

5. The Cheese Dilemma: Variety and Meltiness

Selecting the right cheese can make or break your sandwich. Subway offers a range of cheeses, including American, cheddar, provolone, and Swiss. Consider the meltiness of each cheese and how it complements your other ingredients. For a gooey, comforting experience, opt for provolone or cheddar. For a milder flavor, American cheese works wonders. And if you’re feeling adventurous, try mixing two different cheeses for a gourmet delight.

6. Saucing it Up: The Flavorful Finishing Touch

Sauces are the secret to unlocking the full potential of your custom Subway sandwich. The sauce can elevate the taste, add moisture, and create a harmonious balance between the ingredients. Classic choices like mayonnaise, mustard, and ranch are always safe bets, but don’t shy away from exploring less conventional options like Sweet Onion, Sriracha, or Subway’s own special sauce. Ask for sauces on the side if you prefer a more controlled drizzle.

7. Embrace the Toast: The Toasting Advantage

Toasting your sandwich is like giving it a warm, comforting hug. Not only does toasting enhance the flavors, but it also adds a delightful crunch to your sandwich. Warm, toasted bread complements hot or melted ingredients perfectly, creating an overall more satisfying experience. However, if you prefer a cold sandwich, simply skip the toasting step and enjoy the freshness of your ingredients.

8. Seasoning is Key: Salt, Pepper, and Beyond

The simple addition of salt and pepper can elevate your custom Subway sandwich to new heights. These basic seasonings add a burst of flavor to your sandwich without overpowering the other ingredients. If you crave an extra zing, explore Subway’s seasoning options, such as oregano, parmesan, or red pepper flakes, to add a dash of excitement to your meal.

9. Take Advantage of Extras: Chips, Cookies, and More

Don’t overlook the opportunity to maximize your Subway experience with delicious extras. Pair your sandwich with a side of chips for a satisfying crunch, or opt for a freshly baked cookie for a sweet treat. If you’re looking for a healthier side, consider adding a side of apple slices or a yogurt parfait to round out your meal.

10. The Art of the Wrap: Turning a Sandwich into a Salad

If you’re in the mood for something different, consider transforming your Subway sandwich into a salad. Request your favorite sandwich ingredients to be placed on a bed of lettuce, creating a delightful salad with all the flavors you love. Top it off with your choice of dressing, and you’ve got a refreshing, low-carb alternative.

Final Thoughts:

Cracking the code of customizing your Subway order like a pro allows you to explore an array of flavors, textures, and combinations, making each visit a unique experience. From choosing the perfect bread to pairing with delectable extras, you have the creative freedom to design a sandwich that truly speaks to your taste buds. Whether you prefer a classic combination or want to venture into uncharted territory, Subway’s vast selection of ingredients ensures there’s something for everyone. So, step up to the counter, armed with these 10 clever ways, and unleash your inner Subway master!

How Intermittent Fasting Can Skyrocket Your Work Performance – Try It Today!

Health & Diet

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SnackTeam

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July 26, 2023

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Intermittent Fasting working professionals

In the fast-paced modern world, where work demands are ever-increasing, professionals are constantly seeking ways to boost their productivity and enhance work performance. Intermittent fasting (IF), an eating pattern that alternates between periods of fasting and eating, has garnered considerable attention for its potential benefits, not only in promoting weight loss and overall health but also in enhancing cognitive function and work efficiency. This article delves into the science behind intermittent fasting and explores how implementing this dietary approach can lead to improved work performance and productivity.

Understanding Intermittent Fasting:

Intermittent fasting is a dietary practice with a long history, dating back to ancient civilizations, but it has gained popularity in recent years due to scientific studies highlighting its numerous health benefits. There are several methods of intermittent fasting, such as the 16/8 method (16 hours of fasting with an 8-hour eating window), the 5:2 method (eating normally five days a week and significantly reducing calorie intake on the other two days), and the alternate-day fasting method (alternating between fasting days and regular eating days).

The Science Behind Intermittent Fasting and Work Performance:

1. Enhanced Brain Function:

Research suggests that intermittent fasting can have positive effects on brain health and cognitive function. During fasting periods, the body enters a state of ketosis, where it primarily burns fat for energy, leading to the production of ketones. Ketones act as an alternative energy source for the brain, providing a more stable and efficient fuel supply compared to glucose.

2. Improved Focus and Concentration:

Intermittent fasting has been associated with increased levels of brain-derived neurotrophic factor (BDNF), a protein that supports the growth and maintenance of brain cells. Higher BDNF levels are linked to improved learning, memory, and cognitive flexibility, all of which contribute to better focus and concentration at work.

3. Enhanced Energy Levels:

Despite the absence of food during fasting periods, many individuals report feeling more energized and alert. This can be attributed to the increased release of norepinephrine, a hormone that helps the body adapt to stress and enhances mental clarity.

4. Increased Productivity:

By structuring meal times and focusing on essential tasks during fasting periods, individuals practicing intermittent fasting can establish a disciplined routine that fosters higher productivity. Reduced mealtime distractions can result in better time management and greater task completion rates.

5. Stress Reduction:

Intermittent fasting has been found to reduce stress and anxiety levels, possibly due to its impact on cortisol, the primary stress hormone. Lower cortisol levels can lead to improved emotional well-being and resilience, allowing professionals to better handle work-related pressures.

6. Weight Management:

While not directly related to work performance, weight management is crucial for overall health and can indirectly impact productivity. Intermittent fasting has been shown to aid in weight loss by promoting fat burning and reducing caloric intake.

Implementing Intermittent Fasting in Your Work Routine:

1. Start Slowly:

For individuals new to intermittent fasting, it’s essential to ease into the practice. Begin with shorter fasting periods and gradually increase the fasting window as your body adapts.

2. Stay Hydrated:

During fasting periods, it’s crucial to stay hydrated by drinking water, herbal teas, or black coffee, as dehydration can negatively affect cognitive function.

3. Plan Meals Mindfully:

Use the eating window to consume balanced and nutritious meals that provide essential nutrients to support brain function and sustain energy levels throughout the workday.

4. Be Flexible:

Intermittent fasting doesn’t need to be rigid. Adjust the fasting schedule to suit your work commitments and social life while maintaining consistency.

5. Monitor Progress:

Pay attention to how your body responds to intermittent fasting. Keep track of changes in work performance, energy levels, and overall well-being to assess its impact on your productivity.

Final Thoughts:

Intermittent fasting offers a promising approach to enhancing work performance and productivity by leveraging the body’s natural mechanisms for improved cognitive function and overall well-being. With the potential to boost focus, concentration, and energy levels, intermittent fasting can provide professionals with a valuable tool to excel in their careers and lead a healthier, more productive life. As with any dietary change, it’s essential to consult with a healthcare professional before starting intermittent fasting, especially for individuals with certain medical conditions or nutritional requirements. So, why not give intermittent fasting a try today and unlock your full potential in the workplace? Your journey towards skyrocketing work performance starts with this powerful and scientifically-backed dietary approach.

Calling All Foodies: 10 Must-Try Restaurants in Khan Market to Add to Your Wishlist!

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SnackTeam

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July 26, 2023

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Khan Market, located in the heart of New Delhi, India, is a foodie’s paradise. This upscale shopping and dining destination has earned a reputation as one of the capital’s most vibrant culinary hubs. With its diverse selection of restaurants, cafes, and eateries, Khan Market offers a delightful array of flavors from all around the world. In this article, we’ll be exploring ten must-try restaurants in Khan Market that are sure to tantalize your taste buds and leave you craving for more.

1. The Big Chill Cafe:

The Big Chill Cafe is an iconic eatery known for its delectable Italian cuisine and laid-back ambiance. This cozy restaurant welcomes you with warm lighting and rustic decor, creating an inviting atmosphere. The menu boasts a range of mouthwatering dishes, from wood-fired pizzas to creamy pasta varieties. Don’t forget to save some space for their heavenly desserts, such as the classic Tiramisu or the gooey chocolate brownie. The Big Chill Cafe is the perfect spot to unwind and relish the flavors of Italy in the heart of Delhi.

2. Khan Chacha:

If you’re a fan of succulent kebabs and flavorsome rolls, Khan Chacha is a must-visit. This legendary restaurant has been dishing out the best of North Indian and Mughlai delicacies for years. Their signature rolls, particularly the Seekh Kebab Roll, are a local favorite. Whether you’re a meat lover or a vegetarian, Khan Chacha has something to satiate every palate. The aroma of spices and the sizzling grills will undoubtedly leave you craving more.

3. Town Hall:

For a taste of contemporary Indian cuisine with a twist, Town Hall is the place to be. This trendy restaurant combines traditional Indian flavors with modern presentation, resulting in a memorable dining experience. From their innovative butter chicken spring rolls to the flavorful tandoori salmon, each dish is a work of art. Town Hall’s chic decor and vibrant ambiance make it an excellent choice for a special night out or a celebration with friends.

4. SodaBottleOpenerWala:

For those craving a taste of Parsi cuisine, SodaBottleOpenerWala is a gem hidden within Khan Market. This restaurant’s quirky and nostalgic Parsi decor takes you on a journey through time while enjoying authentic and hearty Parsi dishes. The iconic Dhansak, a lentil-based dish with meat and vegetables, and the lip-smacking Berry Pulao are must-tries. The attention to detail and the warm hospitality here make it an unforgettable dining experience.

5. Perch Wine & Coffee Bar:

Perch Wine & Coffee Bar offers a delightful mix of two beloved beverages – wine and coffee. This contemporary bistro is a haven for coffee enthusiasts and wine connoisseurs alike. From aromatic espressos to creamy cappuccinos, they serve the best coffee blends. Additionally, their extensive wine list caters to all tastes and preferences. The intimate setting and charming outdoor seating area make Perch an ideal spot to catch up with friends over drinks or to enjoy a quiet date night.

6. Mamagoto:

Craving Asian flavors with a quirky twist? Mamagoto is the answer. This lively and colorful restaurant offers a blend of pan-Asian dishes with a touch of innovation. Their sushi, dumplings, and Thai curries are highly recommended. The vibrant ambiance and pop-culture-inspired decor add to the overall charm of the place, making it an exciting dining experience for foodies of all ages.

7. Café Turtle:

Bookworms and foodies alike will fall in love with Café Turtle. This charming cafe, tucked away in a corner of Khan Market, is a haven for literature enthusiasts. Besides offering a vast collection of books, the cafe serves up scrumptious continental cuisine. Whether you want to indulge in a hearty breakfast, enjoy a leisurely lunch, or savor a slice of cake with your tea, Café Turtle provides a cozy and inviting setting to do so.

8. Yum Yum Cha:

Yum Yum Cha is the go-to destination for lovers of Japanese and East Asian cuisine. This chic and modern restaurant offers a wide range of sushi, sashimi, and dim sum dishes that are as visually appealing as they are delicious. Their sushi rolls, especially the Dragon Roll, are highly recommended. With its contemporary interior and flavorful food, Yum Yum Cha is perfect for a trendy and delightful dining experience.

9. Wenger’s Deli:

Wenger’s Deli is a Khan Market institution, known for its old-world charm and mouthwatering bakery delights. This bakery-cum-deli has been serving freshly baked bread, pastries, and cakes for generations. Whether you’re in the mood for a classic chicken sandwich or a sinful chocolate éclair, Wenger’s Deli has something to satisfy every craving. Don’t miss out on their delightful macarons and creamy cheesecakes.

10. Smoke House Deli:

For a blend of European and American flavors, Smoke House Deli is a must-visit. This trendy restaurant offers an extensive menu of dishes prepared using fresh and high-quality ingredients. From their hearty all-day breakfast options to the delectable range of burgers and sandwiches, Smoke House Deli has something to delight every palate. The modern decor and inviting ambiance make it an excellent spot for both casual outings and special occasions.

Final Thoughts:

Khan Market is a culinary hotspot that truly caters to the diverse tastes of foodies from all walks of life. From traditional Indian dishes to international cuisine, the restaurants in Khan Market have something for everyone. Whether you’re looking for a cozy cafe to curl up with a book or a vibrant eatery to enjoy a night out with friends, Khan Market has it all. These ten must-try restaurants provide an unforgettable dining experience that will leave you with a wishlist of flavors to explore time and time again. So, the next time you find yourself in Delhi, be sure to visit Khan Market and indulge in the gastronomic delights it has to offer!

Kids Bored with Breakfast? Try This Mouthwatering Korean Egg Roll to Brighten Their Day!

Recipes & Meals

By

SnackTeam

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July 26, 2023

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Breakfast is the most important meal of the day, and it’s crucial to ensure that kids start their mornings with a nutritious and delicious meal. Sometimes, however, children can get bored with the same old breakfast options. If you’re looking to add a fun twist to their morning routine, why not try making a mouthwatering Korean Egg Roll?

Korean Egg Roll, known as “Gyeran Mari” in Korean, is a popular dish that offers an impressive level of versatility. It’s essentially a rolled omelette made with beaten eggs and various fillings. The beauty of this dish lies in its ability to accommodate different flavors, making it suitable for kids with varying tastes and dietary preferences. You can customize the filling according to your child’s preferences, using ingredients like chopped vegetables, cheese, ham, or even minced chicken. The possibilities are endless, allowing you to cater to your child’s unique palate and dietary needs.

Not only is the Korean Egg Roll delicious, but it’s also visually appealing, resembling a colorful sushi roll. Its eye-catching appearance will undoubtedly excite your kids and encourage them to try this delightful breakfast treat!

Ingredients and Preparation:

To make the mouthwatering Korean Egg Roll, you’ll need the following ingredients:

4 large eggs
1/4 cup milk
1/4 teaspoon salt
1/4 teaspoon black pepper
1/4 cup diced bell peppers (red, yellow, or green)
1/4 cup shredded carrots
1/4 cup chopped scallions
1/4 cup diced ham (optional)
1 tablespoon vegetable oil

Instructions:

1. In a mixing bowl, whisk the eggs, milk, salt, and black pepper until well combined. The milk will make the eggs fluffier and softer, resulting in a more delightful texture.

2. Add the diced bell peppers, shredded carrots, chopped scallions, and diced ham (if using) to the egg mixture. Mix all the ingredients thoroughly, ensuring they are evenly distributed.

3. Heat a non-stick frying pan over medium heat. Add the vegetable oil and spread it evenly across the pan.

4. Pour the egg mixture into the pan, tilting it to cover the entire surface thinly and evenly.

5. As the egg starts to cook, gently roll it from one end to the other, creating a cylindrical shape. The vegetables and ham will be beautifully visible inside the roll.

6. Once the egg roll is fully cooked and lightly browned, remove it from the pan and let it cool for a moment before slicing it into bite-sized pieces.

Final Thoughts:

When it comes to breakfast, it’s crucial to keep things exciting and nutritious, especially for kids. The Korean Egg Roll offers a fun and delicious way to add variety to their morning meals. With its vibrant colors, customizable fillings, and nutritional benefits, this mouthwatering dish is sure to brighten their day and keep them looking forward to breakfast time. So, why not surprise your kids with this delightful Korean Egg Roll and make their mornings a little more special and enjoyable!

Legal troubles mount for struggling Dunzo as companies seek payment resolution

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SnackTeam

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July 25, 2023

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Dunzo, the struggling quick-commerce startup, has reportedly received legal notices from at least seven companies, including Google and Facebook, over pending dues. The notices are adding to the challenges faced by the company in its bid to overcome its current difficulties.

According to a report by Moneycontrol, Dunzo had been served with legal notices from several companies, including Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Cupshup, Koo, and Glance. The notices were issued in response to various matters concerning the company.

Presently, the amount of money owed by Dunzo to these vendors is approximately INR 11.4 Crores.

According to the report, agritech startup Clover Ventures sent a notice to Dunzo on July 19, requesting the clearance of pending dues amounting to INR 2 Crores.

Meanwhile, advertising company Cupshup said in its demand notice, “…My client would also prefer an amicable settlement over bitter litigation but my client is also apprehensive about the financial health of Dunzo as a going concern.”

“The outstanding amount is substantial and owing to the delay in payments, my client has suffered severe financial hardships…My client is also responsible for the livelihood of its employees and hence cannot keep waiting for the payments,” the notice added.

Glance, the lock-screen platform that displays ads on phones, issued a notice to Dunzo demanding payment of INR 58 lakh for the services utilized by the company.

“…Please note the unless we are receipt of the amount due within the aforesaid period, we reserve the right to commence legal proceedings at your cost and peril to recover the debt without further notice to you and this notice may be tendered in court…as evidence of your failure to pay amount due,” Glance’s notice to Dunzo said, as per the report.

Additionally, Dunzo has not returned the security deposit, amounting to over INR 62 lakh, to microblogging website Koo. Koo had subleased an office space from the quick commerce startup but vacated it earlier this year.

The development comes at a time when Dunzo, once a leading player in India’s quick-commerce space, finds itself facing challenges in raising fresh funds.

Earlier this month, the struggling startup, which had already deferred salaries for its employees, made the difficult decision to once again postpone the payments. In an internal email addressed to the employees, Dunzo conveyed that the remaining portion of June salaries, initially scheduled to be credited by July 20, would now be disbursed in early September.

Amid these challenges, a number of employees at the startup have begun submitting their resignations. Furthermore, Dunzo is reportedly considering a layoff of approximately 200 employees.

Dunzo, in competition with Swiggy Instamart, Zepto, and Zomato-owned Blinkit, is reportedly in talks with its largest shareholder, Reliance Retail, to secure an additional cash injection of at least
$20 million.

Beauty products startup Minifeel raises INR 3 Crore in pre-seed funding with 100X.VC as lead investor

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SnackTeam

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July 25, 2023

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Sagar Mithiya & Shyam Mithiya - Co-Founders of Minifeel

Minifeel, a Mumbai-based startup operating in the retail industry, has triumphantly secured INR 3 crore in a pre-seed funding round, with 100X.VC leading the way as the inaugural institutional investor. After an impressive pitch day hosted by 100X.VC, an esteemed group of angel investors, which includes prominent figures like Vijay Jain (Founder of ORRA Jewellery), Ajay Mokariya, and Ganesh Iyer (MD and Joint MD of Shree Maruti), Yash Kotak (Founder of Jumper.ai), Niraj Chhajer (Partner at Pransh Capital), and Bhanushali Angel Investor Network, also expressed their confidence in the company by investing in it.

Minifeel excels in providing high-end beauty products, including serums, cleansers, and makeup, available in mini or trial packs at exceptionally affordable rates, approximately 1/4th of the regular price. This ingenious strategy enables customers to experiment with a wide range of products without straining their budgets. Not only does Minifeel cater to budget-conscious consumers, but it also serves as an efficient marketing channel for brands seeking to increase awareness among their target audience without incurring extra expenses. Consequently, Minifeel has become a scalable brand marketing platform, benefiting both customers and beauty brands alike.

Having secured fresh capital, Minifeel has set its sights on elevating its technology to provide a more personalized consumer experience. This will be achieved by offering tailored product recommendations that best suit each individual’s preferences and needs. Moreover, the company intends to forge partnerships with additional premium beauty brands to expand its selection of trial products. This strategic endeavor aligns perfectly with Minifeel’s overarching vision of becoming India’s leading platform for discovering cutting-edge and innovative beauty products.

Sagar Mithiya, Founder of Minifeel, said, “The beauty and personal care sector is one of India’s fastest-growing market segments. The industry is witnessing a boom from the rapid growth of direct-to-consumer companies in online retail. It’s an excellent time for Minifeel to work with new-age beauty brands to connect them with the right consumers and make them aware of innovative and exciting new products.”

“As the beauty industry thrives, Minifeel is trying to carve its own path and establish a distinct identity. With its steadfast vision to lead the industry by being customers’ preferred go-to for trying new products, we are delighted to be the first institutional investors in Minifeel. The depth of the target market is enormous and is growing further. Therefore, we are optimistic that Minifeel is poised for rapid growth and success,” Ninad Karpe, Founder, and Partner, 100X.VC.

Vijay Jain, Advisor and Investor of Minifeel (former CEO Ritu Kumar, Founder, and Ex CEO Orra), said, “Minifeel fills a huge gap in the market, benefiting both brands and consumers. Focused on personal care, it allows brands to reach a larger audience and enables consumers to try out products in smaller or mini sizes at 1/4th the cost. It focuses on paying customers rather than giving away the products for free. The business is based on a huge gap in the market and is scaling rapidly with a focus on commercials.”

Minifeel’s approach creates a win-win situation for both beauty brands and consumers, presenting a cost-effective platform for customers to explore a diverse array of cosmetic products while simultaneously acting as an innovative customer acquisition tool for beauty brands. The company is committed to establishing its unique identity and taking the lead in the industry by catering to customers’ desires for discovering new and thrilling products.

Mondelez India celebrates 75 years of joyful snacking, unveils special initiatives to commemorate milestone

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SnackTeam

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July 25, 2023

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Special collector's edition box of Cadbury Dairy Milk bars

Mondelez India, renowned for crafting and baking popular snacking brands like Cadbury Dairy Milk, Oreo, Bournvita, and more, joyfully celebrated its 75th anniversary in the country. Since its inception in 1948, when it introduced the delightful taste of Cadbury Dairy Milk chocolates, the brand has consistently expanded its diverse snacking portfolio over the past seven decades. Throughout its journey, Mondelez India has remained dedicated to its mission of empowering people to make wholesome snacking choices.

India continues to stand as one of the company’s most crucial drivers of growth. The company’s triumph can be attributed to its unwavering dedication to providing top-notch products, promoting innovation, establishing a strong manufacturing and distribution network, and staying attuned to the ever-changing preferences of consumers. As the team in India commemorates this momentous occasion, Mondelez India remains committed to shaping delightful snacking experiences for future generations while staying true to their core values and mission of crafting the perfect snacks for every occasion, with a focus on creating shared moments of joy.

In honor of its 75th anniversary, Mondelez India has organized a series of initiatives to express heartfelt appreciation to its valued consumers, trade partners, and employees, all of whom have been instrumental in the company’s remarkable journey. These thoughtful initiatives encompass a range of engaging activities, such as the release of a special collector’s edition box of Cadbury Dairy Milk bars adorned with vintage packaging, available on various e-commerce channels. Additionally, Amazon Fresh has made a historic change by adopting the iconic ‘Cadbury’ purple color for its platform layout. Furthermore, the company has collaborated with Flipkart to curate a dedicated metaverse experience, offering a unique and immersive interaction on their platform, along with several other exciting endeavors.

As the company enters a new chapter and ramps up its investments in the country, it remains committed to fostering innovation, adaptability, and agility. By staying attuned to the ever-changing needs and preferences of Indian consumers, it will continue to be a reliable and cherished snacking companion for the nation.

Premium whisky maker Whyte & Mackay sees bright prospects in India amid stalled UK-India FTA negotiations

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SnackTeam

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July 25, 2023

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Mike Southgate, the director of developing markets (India, Australia, New Zealand, Africa, Middle East & CIS countries) at the UK-based premium whisky maker Whyte & Mackay, expressed that the free trade agreement (FTA) between the UK and India would streamline cross trade “in both directions.”

“FTA is a very live topic right now; where that is going to land, I don’t know. I would hope that the agreement is reached and hope that it makes cross trade easier both ways,” Southgate said on an India market visit.

For the past year and a half, discussions surrounding the FTA between the UK and India have remained inconclusive due to diverging interests. The UK seeks reduced tariffs on its Scotch whisky to facilitate trade, but this proposition raises concerns among Indian whisky makers who fear it could negatively impact their business. Mike Southgate highlighted that Whyte & Mackay, renowned for selling Dalmore and Jura whisky in India, has been experiencing significant benefits in the Indian market.

According to him, India holds a position of utmost importance as a priority market for Whyte & Mackay, second only to Australia in terms of its rapid growth rate among the developing markets the company is targeting.

“The growth potential is enormous and the outlook for the future is significant in India, driven by a younger population, a lot more premiumisation of retail spaces, a more balanced shopper profile and people looking to trade-up,” he said.

He mentioned that although inflation continues to pose a challenge, certain changes in taxes within some states have had a positive impact on the market, making premium luxury brands more accessible and affordable to consumers.

According to a report by IWSR Drinks Market Analysis, India is projected to emerge as a significant volume growth market for the entire alcohol beverages industry from 2022 to 2027, primarily driven by brown spirits. The report highlights that Indian consumers are consistently upgrading their preferences within whisky, brandy, rum, vodka, and gin categories, encouraged by the rise in disposable incomes among the middle-class, the easing of pandemic-related restrictions, and the enhanced quality, diversity, and accessibility of products in the retail sector.

Southgate said single malt whisky, which is Whyte & Mackay’s core focus category, “is one of the driving forces” within spirits. “We will be introducing additional variants of single malts in India this year,” he said. On the company’s relatively smaller portfolio so far in India, he said “We’re new in the market; it takes time to seed and grow.”

He added, “Each state is like dealing with a new country; it is very complex. Yet, the growth outlook for the next five years for India is very positive.”

Consumer staple companies predict stable prices for kitchen essentials; non-basmati rice sees 8% decline following export ban

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SnackTeam

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July 25, 2023

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Adani Wilmar, GRM Overseas, and Tirupati Agritrade, prominent consumer staple companies, have projected stable prices for kitchen essentials such as non-basmati rice, wheat, and pulses in the upcoming two months. Notably, the prices of non-basmati rice have experienced an 8% decline following the recent government decision to impose an export ban last Thursday. This measure was taken as part of an effort to control inflation.

Angshu Mallick, MD of Adani Wilmar, said “Prices of non-basmati rice may fall by another 3% in coming weeks. Tur dal (pigeon pea) prices, which have gone up by 2-3%, will not see a further upswing as the government has decided to import it to keep prices under check. For the next two months, we do not see much rise in prices of these kitchen essentials.”

Due to a significant increase in tur dal prices resulting from reduced production, the country is anticipating an import of 12 lakh tonnes of the pulse in FY24. This represents a notable 35% surge compared to the previous year’s imports. The objective behind this move is to enhance availability and curb the upward trend in prices.

“The ban on non-basmati rice in the international market has triggered panic, leading to a surge in demand for basmati rice worldwide out of fear that it might face a ban as well. Consequently, in the domestic market, consumers are now turning their attention to non-basmati rice due to its reduced price. As a result, there is expected to be an abundance of wheat with stable prices,” said Atul Garg, MD of GMR Overseas.

Currently, atta is being sold at the wholesale level for a price range of INR 25-26.

The Managing Director of Adani Wilmar stated that there would be a transition in consumer preference from wheat to rice in the states of Bihar, Jharkhand, West Bengal, and Odisha.

Ajay Jhunjhunwala, the President of the Solvent Extractors Association, which serves as the apex body of the edible oil industry, has called upon all members to align with the declining international market situation by lowering the Maximum Retail Price (MRP) and the Price to Distributor of edible oils.

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