Cricketer KL Rahul has launched the “H-Tested Program” on HyugaLife.com, with the primary goal of promoting a greater awareness of health and well-being. This innovative initiative guarantees that all products featured on the platform not only adhere to their stated nutritional claims but also maintain a stringent standard of heavy metal-free content.
Sharing his thoughts he said, “Collaborating with HyugaLife.com for the H-Tested Program holds a deep sense of gratification for me. My utmost priority lies in the realm of holistic health, and the profound significance of comprehending the substances that become a part of my physique cannot be overstated. This innovative program resonates with the values of uncompromising quality and absolute transparency, which are principles I hold in high regard.”
In order to attain the H-Tested badge, every product featured on HyugaLife.com undergoes a rigorous three-step evaluation process. Firstly, an NABL-certified independent laboratory conducts a thorough examination of the product to confirm its alignment with the nutritional information provided on the label.
Upon meeting the stringent criteria of the H-Tested Program, products are awarded the badge. This badge is prominently displayed on each product page, allowing customers to access a comprehensive laboratory report, empowering them to make well-informed decisions.
Anvi Shah, Founder and CEO of HyugaLife.com explains, “The H-Tested Program is an extension of our dedication to build trust and authenticity. We aim to empower our customers to make educated decisions regarding their health. KL Rahul’s involvement inspires us to amplify health consciousness across the nation and bring about positive shifts in the health & wellness sector.”
The startup, Co-Founded by Shah and former Naykaa CFO Sachin Parikh along with Neehar Modi, provides an extensive range of more than 6,000 health and wellness products. Additionally, it has previously collaborated with actress Katrina Kaif.
Celebrity chef Ranveer Brar, a prominent figure in the culinary world, has introduced his inaugural restaurant in the Middle East. Situated on the first floor of Dubai Festival City Mall, Dubai, ‘Kashkan,’ an upscale authentic restaurant, celebrated its grand opening on September 2, 2023. Kashkan, Indian Kitchen By Ranveer Brar, is a culinary paradise that seamlessly marries innovation with tradition, offering a transformative dining adventure for lovers of Indian cuisine.
The name Kashkan carries profound significance, drawing inspiration from both Kashmir and Kanyakumari, two states that mark the farthest points on India’s geographical map, spanning from the extreme north to the southern tip. Elevating your dining experience, Kashkan offers a diverse array of dishes representing every region and state of India. This pioneering concept in the Middle East promises an unparalleled and distinctive dining adventure.
Operating from 11:30 am to midnight, Kashkan provides indoor and outdoor seating options, accommodating a maximum of 160 guests. The menu offers a tantalizing glimpse of Chef Ranveer’s culinary artistry, including his signature Kebab platter from his hometown, an exclusive Bhoot Jolokia (the hottest chili) competition, and a host of other creatively crafted dishes that are sure to inspire your taste buds.
Kashkan offers a luxurious indoor dining experience, featuring private cabanas and group seating options. The bright outdoor section provides enchanting views of the Dubai Festival City Mall’s fountain, a visual delight. The restaurant’s interior is a masterpiece of design, adorned with vibrant and colorful décor that vividly reflects its rich concept and cultural roots.
Inside, you’ll discover five distinctive private dining rooms, each intricately designed to depict the unique essence of a different Indian state, complete with its captivating narrative. The bistro section offers a glimpse into the live kitchen, seamlessly blending chic sophistication with a laid-back atmosphere. Another unique feature is the nick-knack corner, an enticing space where you can explore and purchase a variety of pan-Indian nibbles.
The al fresco area exudes a serene ambiance, accentuated by a captivating fountain display that perfectly harmonizes with the restaurant’s natural charm. Additionally, a captivating photographic exhibition curated by Chef Ranveer Brar graces the dining areas, capturing soulful moments and adding a personal touch to the overall dining experience.
Speaking on the launch celebrity Chef Ranveer Brar, said, “Kashkan is a conversation, about the diversity & versatility of our cuisine. Opening my first restaurant in the UAE, I wanted it to be a connecting thread between the innumerable flavours and stories that I have experienced and collected in my culinary journey. The menu I’ve curated brings together handpicked (or unique) dishes from the Indian cuisine, from Kashmir to Kanyakumari (hence the name ‘Kashkan’), that seamlessly blend nostalgia with innovation to create memories on your plate.”
Kashkan reverently celebrates the essence and heritage of Indian cuisine, creating an atmosphere that beautifully harmonizes with the culturally diverse country. Every aspect of the restaurant is meticulously designed to craft the ultimate dining experience. At Kashkan, an untold culinary journey awaits you.
On Sunday, ITC, a diversified conglomerate, announced its plans to allocate approximately INR 1,500 crore for the establishment of an integrated food production and logistics center, as well as a sustainable packaging products manufacturing facility in Sehore, Madhya Pradesh. These two expansive projects, spanning across nearly 57 acres, are expected to provide a significant impetus to the agricultural and manufacturing sectors within Madhya Pradesh, as stated by ITC in an official release.
“The two projects, when complete, would entail a total investment outlay of NR 1,500 crores which will support livelihoods across sustainable value chains,” it said.
The food manufacturing facility will produce a range of ITC products, including Aashirvaad atta, Sunfeast biscuits, and ‘YiPPee!’ noodles. Simultaneously, the molded fiber products facility will lead the way in sustainable packaging, playing a pivotal role in replacing plastic in various sectors, such as electronic item packaging, FMCG, and the food and beverage industry.
“ITC’s investment in the food processing sector through the facility at Sehore is poised to add value to the state’s manufacturing sector and support inclusive agri-value chains. ITC believes that the food processing sector, being at the intersection of agriculture, industry and services, can make a multi-dimensional contribution to the state’s economy by enhancing the competitiveness of the food value chain,” it said.
Commenting on new investment projects at Sehore, Chairman Sanjiv Puri said, “ITC has, over the years, expanded its footprint across all three sectors of Madhya Pradesh’s economy – agriculture, manufacturing and services.”
“In line with our commitment to contribute to the socio-economic development of the state, we are now investing in two world-class facilities including the Integrated Food Manufacturing and Logistics Facility and the Sustainable Packaging Products Manufacturing Facility at Sehore.
“This state-of-art facility will also be a landmark in sustainability with the unit being designed to IGBC green building Platinum standards,” he said.
On Sunday, a groundbreaking ceremony took place in the presence of Chief Minister Shivraj Singh Chouhan.
ITC maintains a substantial presence in the state, with not only the forthcoming projects but also seven co-manufacturing units dedicated to Foods and Agarbatti, actively fostering local entrepreneurship.
Good To Go, an omnichannel meat brand, is currently in the process of finalizing the acquisition of TenderCuts, an online meat seller primarily catering to the South Indian market, with a strong focus on Chennai. This strategic maneuver is designed to synergize Good To Go’s extensive offline experience and operations in Northern India with TenderCuts’ robust omnichannel footprint and well-recognized brand identity in Southern India. The amalgamation is poised to deliver an enhanced range of hygienically packaged fresh meats and seafood, delivering substantial benefits to customers across both Northern and Southern India.
Angad Singh, the Founder & CEO of Good To Go, expressed enthusiasm about the acquisition, stating, “We are excited to welcome TenderCuts into the Good To Go family. This will enable us to become the leading brand in South India, offering a remarkable variety of fresh meats to a broader customer base while also supporting the growth of local businesses.”
The acquisition also encompasses Happy Chops, a technological platform that empowers neighborhood butcher shops by providing them with an online presence and procurement assistance. Currently, Good To Go operates 11 stores in the Delhi-NCR region, while TenderCuts maintains a network of 16 stores in Chennai.
Good To Go is acknowledged as an innovative omnichannel meat brand that offers a wide range of fresh raw chicken, mutton, and seafood through a combination of brick-and-mortar stores and online delivery services.
In contrast, TenderCuts is an online meat retail platform renowned for its premium, tender, and flavorful meat products.
Pa Pa Ya's mission is to establish a timeless and genuine environment that harmonizes the Zen philosophy with the city's enthusiastic pursuit of enjoyment.
Pa Pa Ya, the contemporary Asian bistro, has recently debuted in the vibrant city of Hyderabad. Pa Pa Ya’s mission is to establish a timeless and genuine environment that harmonizes the Zen philosophy with the city’s enthusiastic pursuit of enjoyment.
Pa Pa Ya introduces a distinctive dining concept that transcends boundaries and embraces innovation, delivering an extraordinary fusion of time-honored Asian recipes and cutting-edge culinary methods. Combining bold flavors, contemporary aesthetics, and an unparalleled dining adventure, Pa Pa Ya is set to revolutionize the culinary scene of the city. Their approach to traditional Asian recipes yields a multitude of culinary marvels that beautifully showcase the region’s rich gastronomic heritage.
The restaurant’s design is inspired by the aspiration to provide a tranquil haven amid the urban commotion. Conceived as an expression of mindful living, the “Taste and Earth” concept effortlessly forges a sensory link between diners and the natural environment. With earthy tones, muted greens, and comforting neutrals, it crafts an inviting and soothing ambiance. The gentle ambient lighting instills a sense of serenity, transitioning seamlessly to focused illumination that accentuates design elements and culinary presentations.
Speaking about the outlet, Zorawar Kalra, Founder and Managing Director, Massive Restaurants Pvt. Ltd said, “We are thrilled to introduce Pa Pa Ya to the discerning diners of Hyderabad. Pa Pa Ya is a ground-breaking concept that marries traditional Asian recipes with avant-garde culinary techniques. We have meticulously crafted a menu that celebrates the rich culinary heritage of Asia while incorporating cutting-edge cooking methods to create something truly extraordinary.”
Jinx's product lineup is currently accessible in over 5,000 retail outlets across the United States
Dog food startup Jinx has recently completed its Series B funding round, amassing an impressive $17.85 million in investment. This substantial financial boost will serve to fuel the company’s ongoing growth and facilitate its expansion across essential retail channels.
Established in 2019 by Terri Rockovich, Sameer Mehta, and Michael Kim, Jinx is dedicated to transforming the way pet owners nurture and bond with their furry friends through superior nutrition. Over the course of its journey, Jinx has transitioned from a direct-to-consumer (DTC) model to a strong emphasis on forging strategic retail partnerships. This shift has catapulted the company to become the fastest-growing entity in the retail sector, with projected revenues expected to surpass $45 million this year, as per Jinx’s reports.
Furthermore, Jinx has garnered investments from a roster of notable celebrities, including Chris Evans, Halsey, Trevor Noah, Lily Singh, Zachary Quinto, Nas, and Michael Strahan.
“We launched Jinx with a mission to better every dog’s bowl because a healthy diet can add up to 2.5 years to a dog’s lifespan,” Ms. Rockovich said. “This round of financing not only allows us to strategically expand our retail footprint and penetrate more households, but also to make significant investments in innovation, marketing, merchandising and people. If there’s one data point we feel most proud of, it’s that Jinx is driving category growth via incremental customers, and if we get the chance to compete in the dog’s bowl — we’re the clear favorite.”
The funding round was spearheaded by The Merchant Club and Align Ventures, and it saw active participation from AF Ventures, Era Ventures, and Range Group.
“After leading the series A, The Merchant Club is pleased to announce a subsequent strategic investment in Jinx as the lead investor of this Series B,” said Laurent Ghouzi, founding partner at The Merchant Club. “We are thrilled to continue to support an outstanding team and brand in the continuously growing pet food sector. This further capital infusion will continue to fuel Jinx’s exceptional growth as a leading brand.”
Jinx’s product lineup is currently accessible in over 5,000 retail outlets across the United States, including prominent names such as Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite, and Giant. With this recent infusion of funding, the company is poised to embark on an ambitious expansion strategy, targeting growth in mass retail, grocery, and e-commerce sales channels. Additionally, Jinx is committed to intensifying its efforts in product innovation.
Tata Soulfull, a division of the renowned FMCG conglomerate Tata Consumer Products, is gearing up to unveil a fresh offering named “Oats Plus” in Tamil Nadu later this month. This strategic decision comes on the heels of its triumphant debut in Kerala about three months ago, as confirmed by a high-ranking company executive.
“We have launched oats plus which are plain oats, in Kerala. This gave entry us into the INR 250–300 crore category. In fact, even though it is early days, the responses have been good,” said Prashant Parameswaran, MD and CEO.
As to initiating the launch of the product in these two States, he said, “This is primarily because it is a large market where the consumption of oats is high.”
Furthermore, the key objective is not to encourage consumers to entirely replace their current dietary choices but rather to encourage them to include millets as part of their diets, he emphasized.
The product will undergo a gradual rollout, and the company is actively exploring potential markets for its introduction. Parameswaran highlighted the significance of these two markets, emphasizing their substantial consumption levels within the category. Additionally, it’s worth noting that around 40% of Soulfull’s business originates from the southern states.
Prior to this, the company had notched a successful launch of masala oats approximately a year ago. In the context of India, oat consumption is forecasted to hit 50,000 tonnes in 2023, as reported by Indexmundi. Furthermore, on a global scale, the oats market is expected to reach a substantial $10.8 billion by 2032, with a compound annual growth rate (CAGR) of 5.9 percent from 2022 to 2032.
Furthermore, the company has set forth ambitious goals to unveil six to eight additional product categories, catering to both children and adults. Presently, the brand already offers products spanning across 5–6 categories, encompassing breakfast cereals, kids’ snacks, muesli, granola, masala oats, plain oats, and wafers.
Commenting on Soulfull’s contribution to Tata Consumer Products’ revenue, the CEO said, “Over the next two to three years, we can expect to see some sizable contribution to the overall performance.”
The brand is actively engaged in increasing its production capacity, including the recent inauguration of a new facility in Indore with an annualized capacity of approximately 2,000 tonnes. Additionally, they manage another production plant in Bidadi, boasting a capacity ranging from 3,000 to 4,000 tonnes.
Nissin Foods USA is unveiling an exciting addition to its instant noodle lineup, debuting the Geki brand alongside a groundbreaking innovation: chili-infused noodles.
Geki, derived from the Japanese word for ‘extreme,’ has been meticulously crafted to cater to aficionados of fiery flavors seeking an authentic Asian dining experience within the comfort of their own homes.
Nissin’s inaugural consumer product, Geki Fiery Hot Chicken, showcases an innovative manufacturing technique developed in-house. This process involves incorporating genuine chili flakes directly into the circular noodles, resulting in a vibrant red color and an intense spiciness. To complement this fiery flavor, a hot chicken seasoning packet is included to strike the perfect balance of heat and taste.
Priscila Stanton, senior vice president of marketing at Nissin Foods USA, said, “We know that spicy food experiences are embedded in American culture and a recent food industry study found that 65% of consumers are choosing spicy meals when cooking at home”.
“We wanted to find an innovative solution that not only satisfies consumer cravings for heat, but also delivers on our mission to provide meals of value that are both convenient and delicious, while providing a spicy foundation for culinary creativity in American kitchen.”
Geki is available for SRP $1.39 at Sam’s Club online and in its locations across the US, as well as launching on Amazon this month. It will soon roll out at grocery stores.
Cherubino Wines is thrilled to reveal its recent acquisition of Margaret River Winemakers, a renowned Australian wine and spirits brand. This acquisition encompasses a state-of-the-art 2,000-tonne facility complete with warehousing capabilities, distillation capacity, and a welcoming cellar door experience.
As part of the acquisition, Cherubino is set to rebrand the spirits brand, with a primary focus on leveraging Cherubino’s vineyards and fruit resources to create regional, estate-to-bottle spirits and establish a dedicated produce farm shop. This strategic endeavor will seamlessly complement Cherubino’s existing portfolio, which includes its renowned cellar door and the acclaimed Frui Momento restaurant and Enoteca, all located in the picturesque setting of Wilyabrup, Australia.
Cherubino’s Founders, Larry and Edwina Cherubino, revealed that they have been planning an acquisition for over 20 years.
Founder, Larry Cherubino, said, “We are committed to a long-term approach to winemaking, and this acquisition represents an incredible opportunity for us to establish the brand not only in terms of supply but will greatly support our production and marketing capabilities”.
“Cherubino’s newly appointed distribution partner in the UK, Hatch Mansfield, Oatley Fine Wine Merchants in Australia and our many partners and customers around the world have allowed us to make this important step with confidence and we look forward to sharing more details of the project soon.”
The current wine facility and equipment will be moved to the new facility over the next 12 months. The new cellar door is slated to reopen in December 2023.
In the digital age, mobile engagement has become a cornerstone for the growth of food brands. With consumers increasingly relying on their smartphones for everything from recipe searches to food delivery orders, establishing a strong mobile presence is crucial. This article will provide valuable tips on maximizing mobile engagement for food brand growth, helping you connect with your audience and drive success.
1. Mobile-Friendly Website Design:
The foundation of mobile engagement for food brands starts with a mobile-friendly website. Ensure that your website is responsive, meaning it adapts seamlessly to different screen sizes and orientations. Mobile users should have a smooth and enjoyable browsing experience, with easy navigation, quick loading times, and a visually appealing layout. A well-designed mobile website not only enhances user satisfaction but also positively impacts search engine rankings, making it easier for potential customers to find your brand.
2. Optimize for Local SEO:
Local search engine optimization (SEO) is a game-changer for food brands. Many mobile users search for nearby restaurants or food delivery options. Ensure that your business appears in local search results by optimizing your website for local keywords, such as “best pizza near me” or “Mexican restaurant in [your location].” Accurate and up-to-date business information, including your address, phone number, and hours of operation, should be readily available on your mobile website and across all online directories and platforms.
3. High-Quality Visual Content:
In the food industry, visual appeal is paramount. Use high-quality images and videos to showcase your food offerings on your mobile website and social media profiles. Mouthwatering visuals can entice users to engage with your brand, share your content, and even visit your physical location or order online. Make sure your food looks as good on a mobile screen as it does in person.
4. Social Media Presence:
Social media platforms are a goldmine for mobile engagement. Maintain an active presence on popular platforms like Instagram, Facebook, and TikTok, where food-related content thrives. Share visually appealing posts, stories, and videos of your dishes, engage with your followers through comments and direct messages, and run targeted ad campaigns to reach a broader audience. Collaborate with food influencers to amplify your brand’s reach and credibility among mobile-savvy consumers.
5. Mobile Apps:
Consider developing a mobile app for your food brand if your budget allows. Apps can provide a seamless ordering and loyalty program experience, making it convenient for customers to place orders and earn rewards. Ensure that your app is user-friendly, offers exclusive deals, and sends push notifications to keep users engaged and informed about promotions or new menu items. A well-designed app can enhance customer loyalty and drive repeat business.
6. Personalized Experiences:
Leverage data and technology to offer personalized experiences to mobile users. Implement user profiles, preferences, and order history features on your website or app to tailor recommendations and promotions to individual customers. Personalization fosters a sense of loyalty and encourages users to return for more personalized food experiences.
7. Mobile-Friendly Payment Options:
Streamline the checkout process for mobile users by offering various payment options, including mobile wallets like Apple Pay and Google Wallet. Make sure the payment process is secure and user-friendly, reducing friction and increasing conversion rates. Additionally, consider offering contactless delivery and pickup options for safety and convenience.
8. Customer Reviews and Ratings:
Positive reviews and ratings play a significant role in mobile engagement. Encourage satisfied customers to leave reviews on popular review platforms like Yelp and Google. Respond to both positive and negative feedback professionally and promptly. High ratings and positive reviews build trust among potential customers and drive mobile users to choose your brand over competitors.
9. Gamify the Experience:
Gamification can boost mobile engagement significantly. Consider adding gamified elements to your mobile app or website, such as loyalty point challenges, interactive quizzes, or virtual scratch cards with discounts. Gamification not only keeps users entertained but also incentivizes them to interact with your brand regularly.
10. Analyze and Iterate:
Finally, regularly analyze mobile engagement metrics like website traffic, app downloads, click-through rates, and conversion rates. Use the insights gained to refine your mobile strategy continuously. A data-driven approach allows you to identify areas for improvement and adapt to changing consumer preferences and trends.
Final Thoughts:
Maximizing mobile engagement for food brand growth is essential in today’s digital landscape. By prioritizing mobile-friendly design, local SEO, visual content, social media, apps, personalization, seamless payments, customer reviews, gamification, and data-driven optimization, you can create a compelling mobile experience that not only attracts new customers but also retains loyal ones. Embrace the power of mobile engagement, and your food brand is sure to thrive in the mobile-first world.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
