Alia Bhatt Teams Up with L’Oréal Paris to Launch New Casting Crème Gloss Range, Promising 5X Glossier Hair Without Ammonia

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June 4, 2025

Image of loreal paris. — Alia Bhatt Teams Up with L’Oréal Paris to Launch New Casting Crème Gloss Range, Promising 5X Glossier Hair Without Ammonia

Fresh off her Cannes debut, Alia Bhatt steps into a new spotlight—this time as the face of L’Oréal Paris’ revamped Casting Crème Gloss line. The campaign, anchored in the bold statement “My Time To Shine… Is Now,” celebrates the confidence that comes from embracing change, with hair color as the spark.

The brand’s latest update to its much-loved range brings something exciting to the table: a no-ammonia formula enriched with the new Glycolic Gloss Complex. The result? Hair that looks glossier—up to five times more so—while feeling healthier and full of life. Grey strands are covered seamlessly, and what’s left behind is a rich, mirror-like finish that turns heads.

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In the campaign, Alia isn’t just endorsing a product—she’s living her transformation. With her signature charm, she owns every frame, showing off hair that’s bold, glossy, and unmistakably hers. Her message is clear: coloring your hair isn’t just about looks—it’s a moment of self-expression, a way to say, “I’ve arrived.”

Dario Zizzi, General Manager at L’Oréal Paris India, shared his thoughts on the collaboration: “Alia brings a vibrant authenticity that connects deeply with our audience. This campaign is more than just a product showcase—it’s a celebration of confidence, milestones, and the unique ways women choose to express themselves. We’re proud to continue pushing boundaries in beauty innovation.”

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With this launch, L’Oréal Paris doubles down on its promise: high-performance, science-led beauty products that champion individuality and personal growth. The campaign is an open invitation for women everywhere to take control of their narrative—and shine on their own terms.

Karan Aujla Joins Hands with PATRÓN Tequila as It Makes a Bold Move into India and the AMEA Region

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June 4, 2025

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Image of PATRÓN Tequila — Karan Aujla Joins Hands with PATRÓN Tequila as It Makes a Bold Move into India and the AMEA Region

PATRÓN Tequila is raising a toast to its growing global footprint by teaming up with Punjabi music heavyweight Karan Aujla. The partnership marks a major step in the brand’s expansion across India and the wider AMEA (Asia, Middle East, and Africa) markets. At the heart of this collaboration is the Indian debut of PATRÓN EL ALTO, a sophisticated blend that brings together Reposado, Añejo, and Extra Añejo tequilas.

The rollout kicks off with a high-energy launch party in Mumbai on June 6, where Aujla is set to take the stage. The night promises more than just music—a fleet of drones will light up the sky with a dramatic product reveal. Beyond the event, the campaign will unfold throughout the year with original content filmed at PATRÓN’s Mexican distillery, collaborations with creators and influencers, and a digital storytelling push across social platforms.

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Roberto Ramirez-Laverde, Global SVP at PATRÓN Tequila, said:

“Everything we do at PATRÓN is grounded in craft and care. We don’t cut corners, and we don’t settle. Karan’s rise—driven by grit, creativity, and refusal to be boxed in—mirrors what EL ALTO is all about. This isn’t just a product launch. It’s a shared mindset between an artist and a brand that know what it means to break new ground.”

Aujla shared his excitement as well:

“Nothing worthwhile happens overnight. You’ve got to put in the years, stick to your lane, and own your style. That’s what drew me to PATRÓN. It’s a brand that respects the grind and honors authenticity. I’m thrilled to partner with them and be part of this journey.”

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To further boost visibility, PATRÓN EL ALTO will be featured in travel retail spaces at Mumbai and Delhi airports through May and June 2025. With India’s international travel market expected to double in value by 2030, this move taps into a wave of upwardly mobile consumers seeking premium experiences. The tequila will also hit the shelves in select high-end stores across the country.

Pepperfry Bags ₹43.3 Cr Fresh Funding from Old Guards—GE Pension Trust Leads with ₹21.5 Cr

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June 4, 2025

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Image of pepperfry. — Pepperfry Bags ₹43.3 Cr Fresh Funding from Old Guards—GE Pension Trust Leads with ₹21.5 Cr

Mumbai-based furniture brand Pepperfry has quietly raised ₹43.3 crore (approx. $5.1 million) in fresh capital from its long-time backers, signaling ongoing investor confidence even as its IPO plans remain paused.

The latest round saw participation from familiar names—General Electric Pension Trust, Norwest Venture Partners, Goldman Sachs, Panthera Growth Partners, and the Growth Equity Opportunity Fund. GE Pension Trust led the charge with ₹21.5 crore, followed by ₹8.5 crore from Norwest and ₹6.4 crore from Panthera, according to regulatory filings accessed by Entrackr via the Registrar of Companies.

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The capital was raised through the allotment of about 5.6 lakh compulsorily convertible preference shares priced at ₹775 apiece.

This isn’t Pepperfry’s first dance with this group of investors. In September 2023, the same consortium infused $23 million into the business. And back in 2021, the company secured $45 million in debt funding to prepare for what was then a highly anticipated public listing.

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Founded in 2012, Pepperfry officially became a public entity in 2022 in anticipation of an IPO worth $250–300 million. But in 2024, those plans were shelved after market consultations, with co-founder Ashish Shah stating the focus had shifted toward strengthening fundamentals and driving profitability. For now, Pepperfry’s listing ambitions are on ice—but its backers clearly haven’t walked away.

Gully Labs Raises ₹8.7 Cr from Zeropearl VC, Stride Ventures, and Top D2C Founders to Take Indian-Inspired Sneakers Nationwide

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June 4, 2025

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Image of gully labs — Gully Labs Raises ₹8.7 Cr from Zeropearl VC, Stride Ventures, and Top D2C Founders to Take Indian-Inspired Sneakers Nationwide

Delhi-based footwear label Gully Labs just scored a fresh ₹8.7 crore in seed funding as it gears up to take its uniquely Indian sneaker story to more streets and stores across the country. The round includes ₹7.6 crore in equity and ₹1.1 crore in venture debt.

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Launched in 2023 by Arjun Singh and Animesh Mishra, the brand fuses traditional Indian art with high-end sneaker craftsmanship—think Phulkari embroidery stitched into streetwear silhouettes. It’s not just fashion—it’s storytelling on your feet.

This funding round was led by Zeropearl VC, with an impressive line-up of backers joining in: Bounce co-founder Vivekananda Hallekere, Yogabar’s Suhasini Sampath, Jar’s Nishchay AG, and Ashutosh Valani of Renee Cosmetics. Micro-VCs Untitled Ventures and Atrium Ventures also joined the cap table, while Stride Ventures backed the startup with venture debt.

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Before this, Gully Labs had quietly raised ₹1.1 crore in a pre-seed round, using it to prototype and launch their debut line of culturally rooted sneakers. Now, with deeper pockets, the founders are aiming big—new styles, brand-owned retail stores, and a stronger grip in metro cities where culture meets street style.

At a time when global sneaker trends dominate, Gully Labs is putting Indian identity front and center—one pair at a time.

Huda Kattan Buys Back Huda Beauty in Full: Reclaims 100% Ownership After 8-Year Deal with TSG Consumer Partners

Fashion

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June 4, 2025

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Image of hudabeauty — Huda Kattan Buys Back Huda Beauty in Full: Reclaims 100% Ownership After 8-Year Deal with TSG Consumer Partners

Huda Kattan has officially taken back the reins of the beauty empire she built from the ground up. After an eight-year collaboration with private equity firm TSG Consumer Partners, Huda Beauty is now fully owned by Kattan once again.

TSG had acquired a minority stake in the brand back in 2017. Fast forward to 2025, and Kattan has bought back that stake, marking a major milestone in her entrepreneurial journey. In a statement, she called it a powerful moment of reclaiming control—not just of her brand, but of her vision.

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“For anyone who’s ever been told their dream is too ambitious or unrealistic—this is proof that you don’t need permission to create something great,” said Kattan. “This next chapter is all about doubling down on what makes Huda Beauty special and staying fiercely connected to the people who’ve supported us from day one.”

Huda Beauty was born in 2013 and quickly gained a cult following thanks to Kattan’s unique blend of influencer authenticity and product innovation. Today, the brand’s lineup includes everything from cult-favorite lipsticks to high-performance mascaras and complexion products.

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With her husband Christopher Goncalo continuing as Co-CEO and her sister Alya steering the brand’s social voice, Kattan is setting the stage for Huda Beauty’s boldest chapter yet.

Internet Is Loving These Two Founders on a Mission to Build a ₹1 Crore Brand—Selling Thekua and More

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June 4, 2025

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Image of shuddh-Swad — Internet Is Loving These Two Founders on a Mission to Build a ₹1 Crore Brand—Selling Thekua and More

Social media often gets a bad rap—and not without reason. But scroll past the noise, and you’ll find stories of people using the platform as a launchpad for creativity, business, and influence. One such story is that of Shuddh Swad, a homegrown food brand that found its audience long before it even had a website.

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At the heart of the brand are two friends—Jayanta and his co-founder—who decided to bottle nostalgia and tradition. Their offerings include classic Indian snacks like thekua, banana chips, and makhana—recipes many of us associate with childhood, family, and festivals. But what sets them apart isn’t just the food—it’s how they’ve told their story.

Through a steady stream of engaging Instagram reels, behind-the-scenes glimpses, and storytelling that feels personal, they’ve managed to create a loyal following. Their content doesn’t scream for attention; it draws you in with its warmth and simplicity. The result? A fanbase that was ready to buy even before the shop officially opened.

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Shuddh Swad’s early success is a reminder that social media isn’t just about trends and filters—it’s about connection. And when used with authenticity, it can turn two passionate founders and a few traditional snacks into the next big thing on your feed.

Rohit Sharma Renews TCL Brand Deal for 2nd Year: A Power Move in India’s ₹25,000 Crore Consumer Electronics Market

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June 3, 2025

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Image of tcl. — Rohit Sharma Renews TCL Brand Deal for 2nd Year: A Power Move in India’s ₹25,000 Crore Consumer Electronics Market

TCL, one of the most recognizable names in the world of consumer electronics, has decided to extend its partnership with cricket icon Rohit Sharma for another year. This renewed collaboration reflects more than just a brand endorsement—it’s a shared journey built on values like consistency, innovation, and a deep connection with Indian audiences.

Represented by Rise Worldwide, Rohit has long been admired for his composed leadership and sharp game sense. Whether he’s anchoring a chase or pulling off a captain’s masterstroke, his presence on the field mirrors TCL’s approach—smart, steady, and designed to deliver when it matters most. That alignment makes Rohit a natural fit for TCL’s philosophy of living fully in the moment.

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Speaking on the continued partnership, Philip Xia, General Manager of TCL India, shared, “It’s a pleasure to have Rohit as part of our journey for a second consecutive year. He brings not just star power but also a work ethic and mindset that echoes what we strive for as a brand. We’re excited about what lies ahead and the impact we can make together.”

Rohit Sharma added his thoughts as well: “I’m glad to carry forward this relationship with TCL. I admire their focus on staying ahead of the curve with technology, and that’s something I relate to personally. Our goal is simple—to encourage people to find meaning in the everyday and make the most of every moment.”

As TCL continues growing its footprint in India, it’s not just about tech specs or product lines. The brand is doubling down on its mission to be part of people’s daily lives—through smarter TVs, AI-driven appliances, and experiences that make homes feel more connected. With Rohit on board, TCL is poised to make that connection even more personal.

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This extended partnership isn’t just a marketing move—it’s a celebration of those who perform with heart, lead with integrity, and inspire millions along the way.

Bengaluru Riders Call Out ‘Forced Tipping’ on Namma Yatri, Ola, and Rapido as Govt Probes Uber and Others

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June 3, 2025

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Image of riders. — Bengaluru Riders Call Out ‘Forced Tipping’ on Namma Yatri, Ola, and Rapido as Govt Probes Uber and Others

As the Central Consumer Protection Authority (CCPA) begins looking into Ola and Rapido for allegedly pushing riders to tip before confirming bookings, voices in Bengaluru are urging officials to widen the net. Many riders claim that Namma Yatri, a homegrown favorite in the city, was the first to introduce this tactic — and is still using it aggressively, especially during peak hours.

The controversy centers around a feature that encourages, and in some cases pressures, users to add a tip before the ride even begins. What was once a voluntary thank-you at the end of a trip is now being seen by many as a way to game the system — tipping upfront to simply get a ride.

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On May 21, Union Consumer Affairs Minister Pralhad Joshi asked the CCPA to formally question Uber about the same practice. A day later, he confirmed that Ola and Rapido were next. In his words, “Tips were never meant to become part of the booking process. When platforms start using them to influence ride allocation, that crosses the line.”

Many app users say they’ve been nudged — sometimes subtly, sometimes not — into adding a tip just to avoid delays or cancellations. Some even say drivers now expect it, making the base fare feel meaningless. The frustration is particularly high in Bengaluru, where wait times and no-shows have become routine.

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While platforms have defended the feature as optional, users insist the experience feels anything but. With complaints piling up, there’s growing public demand for stricter scrutiny across all platforms — not just the big players.

BigBasket Rolls Out 10-Minute Food Delivery in Bengaluru, Tapping Into Tata Group’s F&B Arsenal

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June 3, 2025

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Image of bigbasket — BigBasket Rolls Out 10-Minute Food Delivery in Bengaluru, Tapping Into Tata Group’s F&B Arsenal

BigBasket has officially entered the ultra-fast food delivery race, quietly launching a 10-minute service in select Bengaluru neighborhoods. The service features a tight, curated menu of drinks, snacks, and heat-and-eat meals—many sourced directly from the Tata Group’s extensive food and hospitality ecosystem, according to a report by The Economic Times.

This move had been in the pipeline for a while. Back in December 2024, BigBasket’s co-founder and CEO, Hari Menon, hinted that the company would soon go beyond groceries—branching into quick-service food, expanding its catalogue to over 30,000 SKUs in major metros, and even exploring pharmaceutical deliveries via Tata 1mg.

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Now that plan is taking shape, starting with food. BigBasket is drawing on some major names under the Tata umbrella: Starbucks India, a 50:50 joint venture with Starbucks Corporation, and Qmin, the delivery vertical from the Indian Hotels Company Limited (IHCL), known for Taj Hotels. Qmin delivers cuisine from top-tier restaurants and runs its own line of Qmin Cafes, including 11 in Bengaluru alone.

This rapid delivery rollout adds BigBasket to the list of players betting big on instant food gratification, a space that’s heating up fast in urban India. While the pilot phase is currently limited to certain parts of Bengaluru, sources suggest a phased expansion is already in the works.

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By leveraging Tata Group’s rich F&B assets and deep logistics expertise, BigBasket isn’t just dipping a toe—it’s diving headfirst into a segment dominated by speed, taste, and convenience.

Swiss Men’s Grooming Brand TAILOR’S Enters ₹20,000-Crore Indian Market with Premium Line, Available Now at Looks Salon and Online

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June 3, 2025

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Image of Tailor`s — Swiss Men’s Grooming Brand TAILOR’S Enters ₹20,000-Crore Indian Market with Premium Line, Available Now at Looks Salon and Online

TAILOR’S, the high-end men’s grooming label born in Switzerland, has officially stepped into the Indian market, bringing its signature blend of precision, style, and substance to salons and shelves across the country.

The brand’s debut range, now stocked in all Looks Salon locations across India and available online at tailorsgrooming.in, is built around the idea that grooming isn’t just about upkeep—it’s about identity. From nourishing shampoos to styling solutions, every product in the line has been crafted with detail and intention.

A spokesperson for TAILOR’S commented on the launch, saying, “Grooming for men has gone from being an afterthought to a lifestyle statement. The Indian market, in particular, is seeing a major shift—men today want products that do more than just work. They want them to align with their personal style and standards. That’s the space TAILOR’S fits into perfectly.”

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Launched in 2015, TAILOR’S Grooming was built around a single principle: no one-size-fits-all approach. Its formulations are tailored—hence the name—to the unique needs of men’s hair and scalp. With a focus on clean, high-performance ingredients and sleek, functional packaging, the brand has carved a niche in Europe and is now aiming to capture a new audience in India: the modern man who takes pride in how he looks and feels.

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With the market for men’s personal care in India expected to cross ₹20,000 crore in the coming years, TAILOR’S isn’t just here to participate—it’s here to lead.

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